Posts by Justine Young
How Advisors Can Build an Efficient Process for Creating and Publishing Content in 2024
Studies have shown that companies that publish blogs several times a month have a 16% higher rate of reaching their marketing goals than companies that publish less than once a month. However, there is a lot of friction in the content production process, and as a result a lot of advisors don’t publish very…
Read MoreHow Can Advisors Position Their Digital Marketing to Engage Business Owners Better?
Marketing to business owners is serious business. They’re busy, stressed, overworked and generally take their time when making big decisions. That being said, business owners make great clients. They typically place a high value on an advisor’s input and the relationship has a lot of potential for growth. It’s no wonder so many advisors name…
Read MoreBehind the Scenes with Three Crowns: What Does a Custom Advisor Website Look Like?
What makes a great advisor website? It’s easy to point to a website and label it “good” or “bad,” but getting to the root of why it has that effect is often more difficult. Perhaps that’s due to the sheer amount of websites we see in our daily lives – one recent report found that…
Read MoreWhat’s Your Niche? 4 Steps to Help Financial Advisors Who Are Looking to Find ‘Their People’ in 2024
The new year often means a fresh start – it’s a (metaphorical) blank slate that inspires us to take action and conquer obstacles with newfound determination. For financial advisors looking to grow their book of business, these first few months of the 2024 season are a great time to channel that energy and focus on…
Read MoreBuilding Your 2024 Social Media Strategy: 10 Key Predictions and Insights Every Financial Advisor Should Know
It’s (almost) the new year – and as you look back at your marketing wins and whoopsies of 2023, it’s also a great time to make a plan for the future, including your ✨social media✨. One recent survey found that 94% of financial advisors use social media for business, and over half reportedly gained new…
Read MoreThe Financial Professional’s Guide to LinkedIn
LinkedIn is a great social media platform for financial professionals, offering a space to network, connect with prospects and track your career progress – but are you making the most of your profile? From choosing the right headshot to crafting posts that align with your brand, there are several ways you can boost engagement and…
Read More[Webinar] 5 Advisor Website Must-Haves: Featuring Diana Cabrices
In this Webinar, we cover: How to use website testimonials How to SEO your site Tips for crafting engaging CTAs and lead generation content Where, when and why to place your social links The key to developing and communicating your unique and clear value proposition Hosts: Sidney Snyder, Social and Digital Media Specialist of Three…
Read MoreWhy Do Financial Professionals Blog? 8 Good Reasons Behind One of the Most Effective Marketing Strategies Used Today
Blogs are everywhere. On last count, there were 75 kajillion blogs on the internet, and 15 bazillion of them were about money (need citation). As a financial professional, it makes sense that you would want to start a blog. Blogging has countless benefits, from SEO to client communications to building your reputation, publishing your insights…
Read More6 Effective Lead Gen Strategies for Advisors
As we enter the final quarter of 2023, it’s a great time to take stock of your firm’s marketing: what’s working, what’s not and and what goals you’d like to work toward as we wrap up the year. If that goal list includes building brand awareness, attracting new leads and amplifying your firm’s message, then…
Read More3 Steps to Creating Website CTAs That Really Work
There’s nothing quite as frustrating as trying to find a company’s contact information, only to realize their website was designed without any consideration for UX. And with a plethora of other options out there for nearly every good and service, people aren’t likely to spend long looking for ways to reach you – they’ll simply move…
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