Posts by Zach McDonald
Google Optimize is Going Away, But Don’t Worry – Check Out This List of Our Favorite A/B Testing Tools for Your Website
Everyone’s talking about tech companies laying off employees these days, but I want to talk about something else: Google laying off their products. Google Optimize is the criminally underrated product that allows you to run A/B tests on your website to maximize user engagement. You can test out buttons, headers, colors, copy – the possibilities…
Read MoreAutomated Linkedin Messaging is Still a Bad Idea for Advisors in 2023
Automated messages on Linkedin are not the same thing as Sponsored messages – and not knowing the difference could land you in hot water.
Read More6 Marketing Moves That Just Won’t Work for Financial Advisors in 2023
Are you a financial advisor? Be sure to avoid these common marketing strategies that may have worked at some point but won’t get you anywhere in 2023.
Read MoreAdvisors: Here’s How to Set Up Google Search Console (and How to Use it to Rank Higher)
Let’s look at Google Search Console, Google’s free tool that gives insights into how your site performs and alerts you to issues that can help (or hurt) your ranking.
Read MoreFinancial Advisors: Should Your Firm Hire Internally or Get an Agency for Marketing? 6 Questions to Help You Make the Call
The cost of marketing your firm can vary, and it’s not all dollars and cents, so we compiled this list of questions to help you determine which way you should go: in-house or marketing agency.
Read More6 Winning Marketing Moves for Financial Advisors in 2023
In 2023, people need advisors more than ever. This is not the year to lower your flag – it’s the year to make your voice heard!
Read MoreThree Crowns Mixtape: November 11, 2022
With a new office (yay!) and our brand-new graphic designer on board (welcome, Carter!), the 3C team has been busy making content to keep your weekend fresh and fun.
Read MoreWhich Social Media Scheduling App Do Most Advisors Use?
Learn more about the most popular social media scheduling apps advisors use today, and the pros and cons of each.
Read MoreHow Are Other Advisors Setting Up Their Websites? Everything You Need to Know
Find out the most popular website hosting platforms advisors across the country are using, from simple drag-and-drop editors to more technical options.
Read MoreWhat Does it Mean to be ‘Google Screened’ and Should Advisors Do It?
This free new service is grabbing people’s attention. Have you done it for your business yet?
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