Do I Need a New Website?

Some days it seems like very marketer on Earth wants to sell you a new website.

So how do you know when you actually need one? How do you decide if you need a rebrand or just a simpler website update? Or none at all!

Here’s the quick Litmus test: 

Step 1: Review your traffic and inbound leads. Are they each growing? If yes, then stop. You should likely continue to invest in the same direction you’re already going, with possible micro adjustments.

Step 2: If your traffic and inbound leads are stagnant or sliding, review your messaging. Are you speaking with specificity to the right audience? If not, then a messaging lift may be in order.

If you feel like your messaging is right, look at the tactical side. Are your call to actions clear? Are your offers compelling? Think about how you’re emotionally appealing to problems, not just the logical brain.

Step 3: If you decide a messaging lift is in order, a brand identity overhaul might be too. It’s an easy flag for people both internally and externally to catch their attention. When they see a rebrand, they naturally and organically recognize that something is different – and they look at you again.

An industry example: Think of how Riskalyze rebranded to Nitrogen. They could have simply ran new ads, updated the copy on their site, and done some press interviews with a new message.

But the complete brand shift sounded the bell that they had a message they wanted to get out, and advisors took notice of how their platform had been refined and updated from being “just risk software” as a result.

If getting a new website in 2024 is something you’re considering, start here.

We’ll run a free SEO analysis and let you know what we think of your site health and how to improve it.