There are a lot of reasons to make sure that your website has an interesting visual element.
Studies suggest that people read less than half of the words on a web page, on average (that’s just one reason why we care so much about the words on websites).
It’s also been said that 90% of the information sent to the brain is visual and that 93% of all human communication is also visual.
What these stats tell us is that, while some writers who are notable for their in-depth and research-heavy blogs can get away with minimal visuals, most of us can’t.
Including images on your site can be an opportunity for you to quickly communicate important information to the people visiting your site.
Photos you include can help someone pinpoint that they’re the type of client you want to work with (e.g. if you’re a financial advisor who wants to work with more young entrepreneurs, don’t fill your site with photos of retirees).
Adding new or different photos to your site is also a great way to periodically refresh the look of your website (which also provides a great opportunity to promote your new look). It’s super simple to find new photos for your site—and it can be super free.
If you don’t have the time or budget right now to hire a professional photographer for your business, the Internet has got the goods on photography.
New Old Stock
Sometimes, the photos you can find for free don’t quite get you the look you’re looking to achieve.
You aren’t limited to free stock photos, of course, so here are two more sites where you can find high-quality images for a little change.
Death to the Stock Photo
What’s your favorite stock photo website? Hit me up on Twitter to chat.
Looking for someone to help you refresh your marketing strategy, write a new website, or speak at your next event? Click here to get in touch.
Featured Image: Photo by Jordan Bauer on Unsplash