Three Crowns Mixtape: Are you gonna click that, or not?
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Vaccine rates are going up, summer is approaching, and our spirits are skyrocketing too.
Here are the articles we loved this week and the songs powering our workdays.
Here’s to the weekend! 🍻
Must-Read Financial Industry & Marketing Articles
No Cookies? Create Relationships.
As we get closer to a post-cookie world, brands are ramping up their list-building and direct connections with audiences.This article highlights ways bigger brands are connecting with their audience.
While advisors may not be able to turn to retailers like Walmart for help reaching new prospects, it highlights the importance of growing your email lists through newsletter subscriptions, ebook downloads, whatever ways you can to gain direct connections with your audience before cookies disappear.
What is content marketing, anyway?
It’s a question we get asked a lot: “What is content marketing?”
Our good friend Shawna Ohm from Content 151 lays it all out for you in a concise blog. Plus, watch one of the best Budweiser commercials ever to help illustrate the point. It’s a good time.
Testing, Testing, 1-2-3
When it comes down to it, marketing is really about the scientific method. Look around you, make an assumption, try it out, and look at your results to see if you were right or wrong. Rinse and repeat to find out what works.
But that said, there are tools and strategies available to help you find what “works” more quickly so you can make the right decisions, more often. This article gives you the full rundown on A/B testing your ad copy, words you use, and call to actions.
If you want to get deep and really learn how to run ads the right way, it’s worth your time.
How to Write Blogs People Will Want to Read
If you aren’t spending a LOT of time on your blog titles, you’re not optimizing your content to actually get read.
Click the link to get 9 tips for writing the best blog titles possible—and watch those clicks go up.
Here’s what we’ve been listening to this week.
Zach McDonald, President & CMO
“Fell back in love with this album this week.”
Johnny Sandquist, Founder & CEO
“In honor of DMX and his unfortunate health right now, I’m bringing back the best party jam of the late 90s and early 2000s.”
Delaney R, Digital Marketing Specialist
“In honor of John Mayer hitting 1 million TikTok followers, I’m jamming out to this tune all weekend.”
Keep up with all of our picks of the week over time with the Three Crowns Mixtape on Spotify.
Click here to check it out and favorite it to add it to your collection.