Three Crowns Mixtape: December 16, 2022

Johnny Sandquist

Founder & CEO, Three Crowns Copywriting & Marketing

Dec 16, 2022

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Important financial industry news + marketing insights + good music.

GET THE MIXTAPE DELIVERED TO YOUR EMAIL INBOX EVERY FRIDAY MORNING.

The holiday season hasn’t stopped the fintech world from turning – and there’s some big industry news from the past week you won’t want to miss.

This week’s mixtape includes:

A podcast from Davis Janowski
A great tool from Google
Seeds, the latest fintech startup
And more!

Must-Read Financial Industry & Marketing Articles

A Powerful Podcast with Davis Janowski

Talking openly about mental health and depression isn’t an easy conversation for most people, but it is a necessary conversation to have in public.

In this episode of the Healthy Advisor podcast, host Diana Britton talks with Davis Janowski, the tech editor of WealthManagement.com, about his battle with depression and how kayaking has helped him through it.

It’s an intensely personal conversation between two highly public professionals in the industry and a good listen for anyone – especially those who might feel alone in their own struggle, or anyone who wants to learn how to talk more openly with friends going through similar circumstances.

Health is Wealth

Google’s Extends Access to One of Their Top Content Tools – and then Announces They’re Shutting it Down Soon

Google rolled out yet another free (and super useful) tool for anyone who creates content. The QuestionHub collects unanswered questions so you can find out where there are content gaps in the internet. If you find one that fits within your specialty, you could write an answer and then get some pretty sweet SEO juice by having one of the few answers out there.

But get in there quick if you’re gonna check it out! Google giveth and Google taketh. Shortly after opening up the Question Hub to a larger audience, Google announced that they will be shutting it down in early January, with many theorizing that they’ll soon move those insights over to Google Search Console.

Ask Me Anything

Seeds Raises $2.7 million funding round

There’s a new “for advisors, by advisors” fintech startup on the horizon. This one is Seeds Investor, a client assessment and personalized investing platform led by CEO Zach Conway of Conway Wealth.

The company just closed a funding round that raised $2.7 million and included some notable names in the industry, including Ryan Shanks of FA Match and the Ritholtz Wealth crew.

Watch This Seed Grow

ChatGPT: Write One Paragraph Explaining What ChatGPT Is

ChatGPT burst onto the scene this week as the latest AI writing tool that produces better content than any previous content creation bot. It’s pretty incredible, and well worth checking out (especially since it’s free – at least for now). While any copy it kicks out still needs revising and editing, it’s pretty amazing what it can do with a simple prompt. It’s a great tool to help you get over writing block.

Check out the following exchange:

Welp, I’m Now Obsolete

How to Maximize the Impact of a Single Piece of Content

We spend a lot of time talking about the benefits of recycling content around here, so you know we loved this piece from the founder of Influence & Co. that lays out the steps with an example of how they have taken a single tool and turned it into press coverage, blogs, videos and more. Not only that, they lay out how to identify the metrics that can help you track your results. We love a good bit of practical content marketing advice, and this article does not fail.

Reduce, Reuse, But Mostly Recycle

Here’s what we’ve been listening to this week.