How we work together
Whether we begin with a focused workshop or an ongoing strategic relationship, the goal is the same: define your position, decide what matters, and stop anything that dilutes your focus.
Messaging & Strategy
Fractional Support
Marketing Content
Brand Positioning Workshop
A focused 4–6 week engagement designed for founders and leadership teams who need to clarify positioning and build a foundation for intentional growth.
Together, we:
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Clarify who you're for (and who you're not)
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Define a position you can defend
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Align messaging with conviction
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Decide what deserves your attention (and what doesn't)
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Assess how emerging tools, including AI, should influence your strategy
Fractional Marketing Strategist
A minimum six-month engagement for leaders who want a thinking partner at the table as decisions evolve. This is not outsourced marketing; it’s shared responsibility and strategic oversight.
This engagement includes:
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Strengthening positioning as you scale and markets shift
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Deciding which channels deserve attention
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Evaluating campaigns before doubling down
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Ongoing accountability at the leadership level
- Marketing execution (depending on engagement and your internal marketing team's capabilities)
Select Marketing Execution Support
In select cases, I also engage on executing the creation of standout marketing content—including custom WordPress websites, social media management, and content writing—when it directly serves the strategic work.
Execution always follows clarity. Never the other way around.
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Diana Cabrices | Diana Cabrices Consulting
