55% of people spend less than 15 seconds on a website.
You have to grab them immediately.
How do you do it?
The first place you should look is your home page and what you’ve placed “above the fold.”
The top of a page, or the section above the fold, is where you should place the most important information on that page because there is no guarantee anyone will scroll down to read more.
So you have to hit them with the big facts, fast.
Above the fold means any information you can see on a page before you have to scroll down further.
Before we get into talking about your advisor website, let’s talk about where the phrase “above the fold” comes from.
It’s a holdover from the days when print media was king and everyone got their news from newspapers.
You would fold the newspaper in half. The most important news got printed first — and that was everything “above the fold.”
We might have moved to digital, but the need to put the most important information first is still obviously true.
The thing about the above the fold portion of your site is that you don’t have a lot of room, so you can’t cram it full of information.
You’ve got to be concise and direct.
So what should go “above the fold” on your website? I’ve got 6 things to talk about.
Watch the video below for the full list.
How You Know It’s Time for a New Advisor Website
What is a Unique Value Proposition?
Stunning Above the Fold content
How to Choose Hero Images for Your Website
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