What does it mean to be a marketing fiduciary?
Beginning when we’re young, we’re taught simple principles about how to treat others. The most well-known is probably The Golden Rule: Treat others like you want to be treated. In the world of financial advice, that archetype of how to treat others can be seen in the Fiduciary Rule.
While acting as a fiduciary is always top of mind for RIA firms, the idea has really caught on fire between the going…going…mostly gone DOL Fiduciary Rule and the many recent think-pieces coming from fintech CEOs about the role of technology in the advisor’s role as a fiduciary.
Commonly, being a fiduciary has been understood as it relates to managing the financial well-being of a given client. I’d like to offer another area where advisors should act in a fiduciary manner: marketing. The way an advisor markets his firm can touch every aspect of his business, leaving clients and prospects alike feeling either valued or not.
Read the full article by Three Crowns CEO Johnny Sandquist on ThinkAdvisor
Read the full article at ThinkAdvisor or connect with a member of Three Crowns today and learn more about what it takes to be a marketing fiduciary.