This week, Diana Cabrices of Diana Cabrices Consulting shares about her latest venture as a Fractional Chief Evangelist to B2B wealthtech brands. From her work with WealthBox CRM and Wealthtender to her top SEO tips, this episode is a can’t-miss!
Diana Cabrices is a passionate speaker who loves telling the stories of the companies she represents. Her journey began with a simple realization: Every company needs a vocalizer – someone to tell their story in an engaging and compelling way.
“Every company needs an evangelist, whether it’s the CEO, the CMO, or someone in sales. It needs to be an active, intentional function of the business,” she explains.
It was this “aha” moment that led her to offer her services to multiple companies as a Fractional Chief Evangelist, helping them to humanize their brand and increase their visibility.
But her approach is not just about communicating; it’s about knowing your audience and understanding their needs.
“Make sure you’ve got some strong positioning, not just what you do, but really how you’re different. Lead your pitches and demos with what sets you apart.”
Click here to hear more about Cabrices’ journey as the industry’ first Fractional Chief Evangelist – and be sure to check out our other On the Circuit episodes.
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