Changing the Consulting Game and Building on Data, with Doug Fritz of F2 Strategy

“On the Circuit” is a podcast where conversation sparks innovation, hosted by Johnny Sandquist from Three Crowns Marketing. This season, his guests include industry conference attendees from across the country.

With a good idea and good timing, Doug Fritz changed the consulting game in the wealth management industry.

“The consulting business is feast and famine,” said the Founder and CEO of F2 Strategy, a wealth management technology services firm. 

“You get a project, you get paid, and then you’re either doing the work, which means you’re not talking to new people about new work, or you’re out there selling. And so it’s just a lumpy cycle.”

But Doug thought, what if you could smooth out the revenue and create a retainer-based consulting business? And from there, business took off. 

The company refined their services and hired experts in nuanced specialties like digital, data and CRM. And then perfect timing comes into play. The industry realized technology was a must if firms and advisors wanted to grow.

Doug and F2 Strategy had the solution ready when it was most needed. 

And now, nearly half a year after acquiring Oakbrook Solutions in June 2023, F2 Strategy continues to strengthen its services. The acquisition added new capabilities and human capital. F2 Strategy has the resources to compete with larger consulting firms and work on ​​multiple-year technology transformation projects.

With experience as Chief Technology Officer and in the consulting space, Doug has a pulse on what’s next for the industry, and how advisors can scale it down into their business.

Doug dives into the power of data, the untapped potential of industry executives in career transitions and more in episode 36 of “On the Circuit.” He joins “On The Circuit” host Johnny Sandquist in a conversation recorded live from the Fearless Investing Summit in October 2023 in Miami.

Click “play” above to listen to the full episode. To hear from more industry friends and experts, subscribe to “On the Circuit” wherever you listen to podcasts. 

Key Takeaways

1. A holistic approach to investing will help keep your clients fearless.  
2. There’s untapped value in industry experts who are transitioning in their career — firms can temporarily provide a space for them to work and their clients can reap the benefits of their expertise.  
3. Data is foundational to innovation and without it, projects aren’t scalable in the long term.

Key Timestamps and Topics

• 00:00:37 – A lot has been happening at F2 Strategy lately, what’s the wealthtech consulting firm’s growth strategy?
• 00:05:24 – How did acquiring Oakbrook in June 2023 add new capabilities or scale existing services?
• 00:07:02 – F2 Strategy’s “executive in residence” program dives into the untapped value of early retirees with exceptional knowledge and experience and ensures clients benefit from it.
• 00:12:22 – Doug dishes on the tech trend he’s most excited about in the industry: data.
• 00:15:34 – What is the number one thing financial advisors should be doing with their clients to keep them fearless?

Relevant Links

• Download our free ebook, The Advisor’s Guide to Starting a Podcast
• Connect with a member of our team

About Three Crowns

Three Crowns is a full-service marketing partner, providing the financial industry with high quality custom blogs, website design, branding, podcast production and more. We help financial advisors and fintech companies find their message and amplify their voice. From strategy to click-worthy content, to SEO optimization and social media promotion, our team is ready to help you feel confident in your communication. Click here to connect with a member of the Three Crowns team today.