What does it mean to be an ethical marketer for financial advisors?
You might come across tactics suggested by some marketers who tell you to create things like fake exclusivity, set timers that don’t really exist, and pressure people into making a decision to work with you or book a meeting.
When you lean on those kinds of tactics, you start to get more into manipulation than communication.
In this week’s episode of the TacoTech podcast, our President and CMO Zach McDonald talks about the ethics of marketing.
In other words, be a human talking to other humans.
Listen below for the full scoop.
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