Reaching Retirees on Social Media

How is your firm reaching retirees on social media?

If you use seminars to attract new prospects, social media marketing and advertising can be an effective tool to help you take those seminars online, promote your event and help your firm grow.

Reaching Retirees on Social Media

Reaching retirees on social media can positively impact your growth in many ways. Beyond simply providing search visibility for your business, offering educational content through your social media accounts can enhance your digital presence and help you reach more prospective clients.

For the average advisor, pre-retirees, or those who have already retired, are typically the target client. In my opinion, there’s no better way to reach these people than through social media.

Here’s why.

Aside from the controversy it’s found itself in because of its involvement in spreading “fake news,” Facebook is still possibly the most powerful social media platform on Earth.

Who’s on Facebook?

Once the social network exclusively built for college students, Facebook has aged upwards as it has opened its platform. It’s now the place where grandparents go to check in with their grandkids, share cooking recipes, and get local news. According to recent statistics, more than a third of Facebook’s users are older than 45 years old.

Even more surprising is that the number of American Facebook users who are over 65 has doubled over the last seven years.

When creating your digital communications strategy, you want to be sure you’re speaking to people who are receptive to your message. And if you are using social media as part of that strategy, you want to be where those people are.

Given its high usage among people who can be considered pre-retirees or in retirement age, Facebook can be a natural place for your advisory firm to put your attention.

In the next section, we’ll look at exactly how easy it can be to use Facebook to create an ad and reach the people who need to hear from you most…

Click here to read the rest on the Covisum blog in my guest post.

After a long hiatus, #ParkandTalk is back! Covering a few easy to implement #socialmedia best practices for @Covisum in today’s guest blog https://t.co/Tkd0UlTIUg #fintech #finserv #marketing pic.twitter.com/petHmEnhex

— Johnny Sandquist 🖋 (@johnellert) April 19, 2019

Learn More with Three Crowns

Connect with a member of the Three Crowns team today.

Featured Image: Photo by Gemma Evans on Unsplash.