The year is still fresh, which means you’re probably still thinking about or just getting started on working toward your marketing goals for 2021.
We won’t argue that goals are good to have — but setting goals in and of itself is a recipe for failure.
If you want to reach your goals this year (or even go above and beyond what you think you want to accomplish) then the best way forward is to stop thinking about your goals.
Yep, that’s what I said.
Set a goal and then turn all your focus on the day-to-day work that will support you reaching that goal. For the rest of the year, the only thing you need to think about is the work. You can’t control the outcome you want — but you can control the actions you take to try to reach those desired outcomes.
In this video, we’re talking about a framework for how to create specific actions to help you reach your marketing goals faster.
Watch the video below.
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Need help with setting your firm’s marketing goals — and the actions you need to take to reach them? Schedule a call with us here to talk about our marketing strategy services and see if we’re a good fit.