Three Crowns Mixtape: August 12, 2022
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Important financial industry news + marketing insights + good music.
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Good news, great jams and gifs for days – this week’s mixtape really does have it all. Here’s what we’re covering today:
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BlackRock and Coinbase partner up
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Get $200 off your Excell 2022 registration with our discount code
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13 tips to improve your email open rates
Must-Read Financial Industry & Marketing Articles
BLACKROCK AND COINBASE: THE NEW WONDER TWINS?
Bitcoin comes for us all.
According to a statement announcing the news, the partnership will allow BlackRock’s institutional investors to manage bitcoin exposures directly in their existing BlackRock portfolio management and trading workflows.
Crypto enthusiasts are celebrating the news, while crypto downers are talking about how this is just another move by a massive company determined to milk money out of its customers before the inevitable crypto crash makes all those Web 3.0 millionaires penniless.
What’s the truth? It might be somewhere in between. It doesn’t look like Bitcoin is going anywhere, but it also isn’t the inflation hedge and “only goes up” investment that it was starting to get a reputation for.
We’re not advisors, so we’d love to hear your take on this. Does it make you more bullish on Bitcoin’s TradFi future?
[On the heels of this news, BlackRock announced its first product that invests directly in bitcoin, a spot bitcoin private trust. We’re reading the tea leaves, and something is afoot.]
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✅ I want to get better at my job
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If you answered in the affirmative to even one of these, you’ll want to sign up for Carson Group’s 2022 Excell Conference – and use our code (JOHNNY200) to get $200 off your registration.
We’ll be there, and we want to see you there so we can all lift up the profession together.
See you in September!
IMPROVE EMAIL OPEN RATES – FOR REAL THIS TIME
Lots of marketing people like to wax philosophical about improving email open rates, but when it comes to real tips, they’re like “Put emojis in the subject line – 30% of the time, it works every time.”
Enter our marketing crush, Andy Crestodina – back at it again with the white Vans.
Andy’s here with 13 practical tips, and he rounded up some of the top marketing experts of the moment (Ann Handley, Peep Laja, etc.) along with some cold, hard stats. They cover everything from preview text to sender name to title case in the subject line.
Sure, any single factor from this list might feel trivial, but combine them all and you’ll be well on your way to improving your email open rates.
AND THEN THERE’S THIS GUY
Here’s what we’ve been listening to this week.
Zach McDonald, President & CMO
“I never get tired of Dismemberment Plan.”
Johnny Sandquist, Founder & CEO
“The lyrics, the guitar tone, the soft-loud dynamic. It all hits.”
Connor Brandt, Graphic Designer
“So happy to see two of my favorite artists drop a surprise collaboration.”
Justine Young, Content Writer
“I’m a 4*Towner 4ever.”
Amber Froendt, Project Manager
“I am excited for this concert.”
Sidney Snyder, Account Manager
“How much is the right hand?”
Keep up with all of our picks of the week over time with the Three Crowns Mixtape on Spotify.
Click here to check it out and favorite it to add it to your collection.