Three Crowns Mixtape: December 9, 2022

Johnny Sandquist

Founder & CEO, Three Crowns Copywriting & Marketing

Dec 9, 2022

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Important financial industry news + marketing insights + good music.

GET THE MIXTAPE DELIVERED TO YOUR EMAIL INBOX EVERY FRIDAY MORNING.

We’re fresh off the heels of the MarketCounsel Summit and excited to bring you fresh ideas and content in the New Year – especially our upcoming podcast launch featuring some of the top leaders in #fintech and marketing.

While you wait for our pilot episode, check out these tips and tricks for optimizing your website, social posts and marketing campaigns.

This week’s mixtape includes:

Google’s Year in Search
Website redesign tips
Google Business Profile optimization
And more!

Must-Read Financial Industry & Marketing Articles

Marketing Should Be a Revenue Driver

We had an energizing week at The MarketCounsel Summit and the panel that connected with us most is the one featured in this article by Diana Britton. The topic? How to approach marketing with the right mindset that will make it a revenue driver in your firm instead of just a cost center.

Panelists Tony Stich, Candice Carlton, and Matt Middleton were joined by moderator Shannon Rosic and gave tips like how to evaluate ideas, how long it takes to expect success, and why proactive marketing is a necessity and not an optional growth strategy.

Ramp Up Your Revenue

Check Out Google’s “Year in Local Search”

Google’s making headlines again this week with their annual “Year in Search,” which reveals the top searches of the last 12 months. Our favorite part is their new addition of a local option, which allows you to see the most popular searches by city (or even zip code!).

As we shared over on Twitter this week, we were surprised to find that Omaha is the only city where “indoor water park near me” was a top search.

What Does Your City Search?

Who on Your Team Should Be Involved in Your Website Redesign?

Redesigning your firm’s website can be a long, complicated process. One of the best things you can do is make sure you have the right people on your team upfront. Few things are worse than a committee of reviewers who all give input just to have given input.

When it comes to redesigning your website , make sure you pick people who have the authority to make changes and the humility to recognize that they don’t have to say something if they don’t have anything to say. This article from Orbit Media will help you whittle down your list of stakeholders to an efficient, effective team that can get through the process quickly and successfully.

Assemble Your (Website) Avengers

How to Make Sure Your Google Business Profile is Optimized

Google Business Profile (formerly Google My Business) is a crucial factor of any firm’s ranking in search results. This is a short article on four ways to get the most of it – most of them are pretty basic, but I’m willing to bet that most advisors haven’t looked into the Google Marketing Kit, which is linked in point #4. It’s worth checking out, if nothing else for some free, quick social posts.

Business in the Front, Optimized in the Back

Here’s what we’ve been listening to this week.