Three Crowns Mixtape: January 7, 2022
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The first week of 2022 is a wrap! 🥳
We hope you’re feeling rest and refreshed for the new year, and ready to tackle those resolutions. Plus, from cryptocurrency to customer reviews, we’ve got fresh finds for your weekend reading.
Must-Read Financial Industry & Marketing Articles
Tori Happe Talks Crypto in the Suite
Torie Happe (one half of the TacoTech podcast, along with our founder Johnny Sandquist) joined Tina Powell’s podcast, In the Suite, to talk about crypto, building community, and her career journey through financial services. This is a powerhouse hour with two of the wealth management industry’s finest.
How Customer Reviews Can Improve Your SEO Efforts
As we all know by now, the updated Ad Rule allows you to request Google reviews. But have you done it? If not, here’s your motivation: an article spelling out the power of reviews in helping boost your SERP placement. Just remember: You can’t go cherry-picking— you have to be able to prove that you asked every client for a review.
If You’re Going to Send Cold Email Campaigns, Make Sure You Do It Right
Cold emails are not the ideal way to get in front of a new audience, but there are ways you can improve your chances. In this article, Joe Procopio does a great job laying out the pre-work that we should all be putting in before sending out cold emails. His tips might seem basic, but people miss them all the time.
Here’s what we’ve been listening to this week.
Zach McDonald, President & CMO
“One of my favorite classic jams.”
Johnny Sandquist, Founder & CEO
“New Year vibes.”
Connor Brandt, Graphic Designer
“Might as well go with another New Year song.”
Delaney R, Digital Marketing Specialist
“This song is my go-to anthem of 2022.”
Justine Young, Content Writer
“I’m over winter. Is it summertime yet?”
Keep up with all of our picks of the week over time with the Three Crowns Mixtape on Spotify.
Click here to check it out and favorite it to add it to your collection.