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We’ve officially made it to Friday!
Here’s a virtual high five for getting through another week. ✋
Take a break from watching the action-packed Olympics and read our favorite finds from this week.
It’s tempting to do everything fast—but there’s also an argument to be made for being slow and intentional in the right moments so you can move fast later on. In this article, Almira Bardai gives a brilliant and succinct rundown of just what all goes into building a brand, and how to build a solid foundation that doesn’t crumble over time.
Take the Upper Brand
With Google firmly on the path to eliminating cookies, the Washington Post has created a new job title: “Chief Subscription Officer.” They’re banking on the new position to build and maintain their loyal following and make a dent in the digital space.
Sink or Subscribe
If you publish a podcast, Emily Binder is someone you should be following and listening to for her advice on voice marketing. In this short video, she gives her number one tip to enhance the SEO of your podcast with well-written episode descriptions. The secret? It’s all about inserting outbound links with rich anchor text. Watch the video, then try it out and see if it makes a difference for your podcast.
Don’t Be The Weakest Link
Zach McDonald, President & CMO
“Been enjoying ‘The Rise and Fall of Mars Hill’ podcast, so this song is running through my head all the time.”
Johnny Sandquist, Founder & CEO
“Nothing to say except I love this band.”
Connor Brandt, Graphic Designer
“In honor of the Kanye album that didn’t drop last week, here’s a recent favorite.”
Delaney R, Digital Marketing Specialist
“Andy’s positivity is so inspiring. I love this song!”
Keep up with all of our picks of the week over time with the Three Crowns Mixtape on Spotify.
Click here to check it out and favorite it to add it to your collection.
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