Three Crowns Mixtape: June 11, 2021
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Happy Friday!
Although the week may have started on the wrong foot with the underwhelming fight between Floyd Mayweather and Logan Paul, there’s a lot to learn from the multi-million dollar event and the marketing leading up to it.
We even found a way to relate the fight to writing effective headlines in this week’s episode of Summer School.
As you head into the weekend, take a look at the songs and articles that got us through the week.
Must-Read Financial Industry & Marketing Articles
Financial advisor communication is broken
The Potomac team has embraced the personalities of the people within their firm and they’re unafraid to let their corporate voice reflect how they really talk. Did they get rejected for sounding human instead of perfect compliance-approved robots? No. The opposite happened, and their growth has been tremendous. In this blog, they lay out their strategy for how to communicate and be intentional about the way you market your firm. A must read.
Great ideas for coming up with great content
Sometimes it can be hard to come up with ideas for blogs that don’t feel overdone and underdeveloped. Joe Pulizzi of the Content Marketing Institute delivers a great collection of unique ideas for developing topics that are fresh and interesting.
Take Your Content from “Okay” to “Yay!”
How to find out if your content marketing is working
Advisors across the country are trying content marketing, but most don’t know anything about their results. The first step in content marketing is to just start publishing, and that’s a big hurdle to get over for a lot of financial professionals. But after you’ve gotten in a groove of writing and distributing your content, take some time to make sure you’re measuring these basic metrics. The bottom line: If you’re not measuring your marketing, then you don’t know if it’s working.
Here’s what we’ve been listening to this week.
Zach McDonald, President & CMO
“There’s never a bad time for some old Spoon.”
Johnny Sandquist, Founder & CEO
“If you aren’t making time to listen new Prince, what are you even doing with your life.”
Delaney R, Digital Marketing Specialist
“Picking one favorite song from this album is nearly impossible, but this tune just feels right.”
Keep up with all of our picks of the week over time with the Three Crowns Mixtape on Spotify.
Click here to check it out and favorite it to add it to your collection.