Three Crowns Mixtape: June 18, 2021
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Happy Friday!
We hope you had an amazing week and didn’t get too sunburned over these past few days. ☀️
Before heading into your weekend, check out our favorite reads from this past week.
Must-Read Financial Industry & Marketing Articles
Subscription Fees are the Way
Our friends at Herbers & Co. just released new fee research that should grab your attention: Client retention among those who pay retainer (see: subscription) fees is now HIGHER than those who pay AUM fees.
This is important because it reflects what we’ve long expected to occur. Subscription fees dominate everything else in our lives today—why should we expect to receive ongoing financial advice any differently? (Answer: We shouldn’t.)
If you’re not on the “pay a subscription to get advice” train, we recommend you get on board.
Financial Technology Goes Beyond Finance
This week, author Brian Portnoy announced the launch of his new company, Shaping Wealth. We’re excited about this venture for a few reasons.
One: The team building it is made up of some of the best and brightest minds in finance.
Two: Financial anxiety is on the rise in America (and across the globe). People don’t need to be shown they’ve got enough money—they need the emotional and psychological tools to really believe it and act accordingly.
Shaping Wealth will deliver learning tools to help advisors (and others) equip people with the necessary skills to enjoy “financial wellbeing.” It’s more than crunching numbers. This is WealthTech 2.0.
We Put the ‘Soul’ in ‘Automated Marketing’
Marketing automation workflows really get our blood pumping. Setting triggers, automating the time between email sends, inserting personalization tokens like “Hello [name]”—it’s why we got into this business in the first place.
Okay, maybe not, but workflows are a super useful instrument in the modern marketing toolbox. But only if you follow a few rules: segmentation, personalization, timing and testing. Read on to learn more.
Ranking the Reputations of the 100 Most Visible Corporations
The annual corporate reputation report from The Harris Poll and Axios is a great reminder of how important brand is.
What better indicator of how weird the last year has been than to see companies like Google and TikTok take big drops while dark horses like JCPenney, Dollar General and eBay make significant gains. It’s a strange, new world.
View the List & See the 2021 Twist
Here’s what we’ve been listening to this week.
Zach McDonald, President & CMO
“Found some new great work music this week.”
Johnny Sandquist, Founder & CEO
“Did you know I’m a huge Enya fan? Now you do.”
Connor Brandt, Graphic Designer
“I chose this song to commemorate my first week officially being ‘unemployed.’”
Delaney R, Digital Marketing Specialist
“Maroon 5 has done it again!”
Keep up with all of our picks of the week over time with the Three Crowns Mixtape on Spotify.
Click here to check it out and favorite it to add it to your collection.