Three Crowns Mixtape: May 14, 2021
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We’ve made it through another week… woo-hoo!
Looking ahead, the next few Mondays are shaping up to be jam-packed, with Tax Day on the 17th and Memorial Day on the 31st.
Until then, we’ve got some insights to check out before heading into the weekend and a few unique tunes to add to your playlist.
Must-Read Financial Industry & Marketing Articles
Riskalyze Launches Campaign Against Competitors
Riskalyze, the market leader in risk solutions for advisors, launched an aggressive campaign this week against two competitors—Orion’s HiddenLevers and RiXtrema. The campaign sought to distinguish the methodology that Riskalyze uses to position it as the stronger, more accurate, and in fact all-around better choice for fiduciary advisors. The WealthTech part of the wealth management industry is, all in all, a pretty small and close-knit contingent so it’s rare to see companies call out each other by name. What this campaign really hits home is that it’s important for advisors to intimately understand the differences between technology systems. It’s not all about UI—when calculations are being run behind the scenes, you should know what those are built on.
Disclaimer: Riskalyze and Orion are clients of Three Crowns.
How to Write with Style
Let’s just get this out there: The Elements of Style is one of the best books ever written. Sure, it’s about how to write well, but it’s more than a Bible for writers. It’s concise. It’s entertaining. It’s all the things a good book should be. Shawna Ohm of Content151 breaks down 4 takeaways from this classic to help you become a better writer.
The Future of Marketing Measurement
I know we’ve covered this already a couple times, but the death of the cookie is imminent, and it’s important that you know how you’ll measure the impact of your marketing. The long and short of it is this: marketing has been based on behavior for a long time, but that’s going away. The future is context-based (targeting based on keywords on pages) and first-party relationships (list-building, social media followers). Now is the time to grow your list!
Here’s what we’ve been listening to this week.
Zach McDonald, President & CMO
“Frightened Rabbit always makes things better.”
Johnny Sandquist, Founder & CEO
“I get into the right groove every time I put this song on.”
Delaney R, Digital Marketing Specialist
“I’ve loved this song since it was released in 2018.”
Keep up with all of our picks of the week over time with the Three Crowns Mixtape on Spotify.
Click here to check it out and favorite it to add it to your collection.