Three Crowns Mixtape: October 14, 2022

Important financial industry news + marketing insights + good music.

Hey there Three Crownies! Welcome to the mixtape, October edition.

We’re calling all webinar and SEO lovers! Our very own Zach McDonald is going to be an expert panelist on an upcoming webinar hosted by SnappyKraken – and we couldn’t be more excited. Click here to register for the event, and then read on for your latest mixtape news.

This week’s mixtape includes:

• a new crypto tool from Envestnet

• thoughts on robo-advisors

• how your images are impacting your site’s UX

• And more!

Must-Read Financial Industry & Marketing Articles

We Put Some Crypto in Your Envestnet

Everybody loves crypto, right? (Anyone? Bueller?) Okay, the average financial advisor may not, but your tech partners are going to make sure you can connect with your clients who do. Envestnet announced new integrations that will make it easier for advisors to pull that sweet crypto data right into your existing platform with a client’s other assets.

While the client inquiries regarding crypto may not be coming as hard and fast as they once were, we’re all for giving RIAs access to tools that help them keep up.

Keepin’ It Crypto

Robo Winter is Coming

Remember the days when robo-advisors were the death knell for traditional advisors? Who in the world could compete with 0% fees and $0 asset minimums? Well, it looks like the pendulum is swinging back.

Robo-advisors didn’t kill financial advisors like a lot of people said they would. Instead, it appears the hunted are now the hunters as robo-advisor utilization rates are falling. From 2021 to 2022, robo usage dropped from 27.7% to 20.9%, signaling the first drop after several years of growth.

Ultimately, robo-advisors are actually just tools that are only as good as the people who use them, and we think people are waking up to the fact that they still need help from a professional.

Are You Sure You Want to Uninstall This App?

Getting Image SEO Right

Did you know the images on your website could be slowing your site speed severely? Or that they could also increase your SERP ranking?

It’s true: images make a big difference in how your site performs – for users and for Google. This infographic from Social Media Today provides five quick tips on how to make sure your images are working for you, not against you.

Get the Picture

Cool Writing Tool Alert: Lose the ‘Very’

There are some words that rub a copy editor (read: me) the wrong way: really, this, things. But none is more to be despised than the unimaginative “very.” It is very…bad. Or “criminal,” as this new tool tells me to use.

The thing is, when you combine the word “very” with an adjective, chances are there is a better adjective out there that you should be using. For instance, instead of using “very slow,” use “sluggish.” Or instead of “very smart,” use “adept.”

With the help of this handy new tool, just put in “very” + any adjective, and you’ll get a better word. It’s very helpful – I mean, “essential!”

Very, Very, Very Cool

Here’s what we’ve been listening to this week.