Top 10 Most Popular Blogs in 2023
Johnny Sandquist
Founder & CEO, Three Crowns Copywriting & Marketing
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We’re looking back at the blog and topics you enjoyed most in 2023. So if you’re looking to quickly catch up on what’s interesting to other advisors and learn something new before the new year kicks in, check out our top 10 list of the most popular Three Crowns blog published in 2023.
1. Top 10 Conferences for Financial Advisors in 2024
Wow, you all really like reading about industry events. We just released this blog at the end of November and it already shot right to the top of the most-read blogs of the year. And actually, that isn’t unusual — we’ve been publishing our “best of” conferences list for financial advisors since 2022 and every year the blog has been a bigger hit than the previous edition.
So if you’re looking for worthy events to attend in the year ahead, click through to this post to create your travel plans.
2. 3 Tips for Hosting a Podcast With No Guest
A solo-hosted podcast is an opportunity to answer common questions from your prospects, challenge misconceptions around working with an advisor and even answer questions straight from your clients.
To help you get started, we’ve put together this guide for hosting a solo podcast – let’s dive in.
3. 15 Marketing Ideas to Grow your RIA Firm
The ideas on this list range from big to small. Some will require more time and money, some you can do relatively quickly (and cheaply). Some will be a good fit for you, some may not. Save this list somewhere so you can come back when you’re looking for new ideas.
4. How to Get ROI Out of Attending Industry Conferences
We asked some of our favorite industry influencers and conference mainstays for their #1 advisor conference tips to help you get the most out of your time, energy and money.
Check out the blog to see what they said.
5. Podcasting 101: Choose the Right Topics for Your Audience
As a financial planner, you have a wealth of knowledge (pun intended) to share with your clients and prospects. With the right approach and a little perseverance, you can easily take that know-how and create a plan for what to talk about in each of your episodes.
6. 10 Ways Financial Advisors Can Use ChatGPT
AI is a revolutionary tool created by humans and for humans to make our jobs and lives easier. The latest iteration of AI to take the world by storm is ChatGPT, the language creation model available (for free! for now!) on the web.
In this blog, we’re bringing you an actionable guide to how ChatGPT can increase efficiency in your 2023 marketing campaigns, from proofreading emails to drafting social media posts and beyond.
7. 6 Marketing Moves That Won’t Work in 2023
While trying new things is always welcome when it comes to marketing, we have found it is also important to stop doing old things that aren’t working for you. That’s why we put together this list of six financial advisor marketing strategies that won’t work for financial advisors in 2023.
8. 5 Questions Financial Advisors Need to Answer for Successful Marketing
Content marketing, done correctly, includes extensive planning. You’ve got to create a strategy, outline your goals, develop your personas – the list goes on. But even with the most well-thought out plans, your content marketing won’t move the needle until you take action and put those plans into place.
This comprehensive guide to content marketing execution for financial advisors gives you a roadmap to be sure all your hard work yields results.
9. 5 Reasons Why Podcasting is Key to Growth in 2023
There are five main benefits of podcasting, from building your brand to generating new leads and beyond. This blog dives into the details of why this content medium could be a winning strategy for your firm.
10. The Financial Advisor’s Guide to Starting a Podcast
Starting a podcast is a great way to connect with both clients and prospects, while also showcasing your areas of expertise. As financial advisors often struggle to differentiate in the crowded financial services space, a podcast could be just the thing to set your firm apart.