My New Normal: Ninamarie Jeffrey
Johnny Sandquist
Founder & CEO, Three Crowns Copywriting & Marketing
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Ninamarie Jeffrey is the founder of Content Ally and provides advisors with social media consulting, management, and content creation.
This is the third interview in our “My New Normal” series—check out entries one and two.
In this series, I’m talking with financial advisors and the people who work with them to learn how COVID-19 has impacted their working environments, and how they think the wealth management industry will change as a result of an increase in remote, digital-first work.
Let’s start with something positive. What is one good thing that’s happened in your life since the COVID-19 lockdowns began?
I went out on my own full time as a marketing consultant and musician. I also got married. Several good things happened to me during COVID. Shhh!
How has your workday changed during quarantine?
I’m newly fully remote, so it changed quite a bit. Working from home, I’ve had to establish all-new routines to manage my time and projects.
Do you feel like you’re been more efficient, less productive, or about the same?
More efficient. Not only am I rid of an hour commute, working from home suits my nature.
I’m what you call an introverted extrovert. I thrive working without the constant office socializing. It means I can be much more productive as a musician also, fitting playing in between work easily.
Technology plays an important role in remote work. What piece of technology has been most helpful for you in working remotely?
Slack has provided a great way for Content Ally to check-in with clients in an organized way, where all docs can live, and we can be in touch with full marketing teams instead of just one contact, as that’s often the setup. I am currently exploring Clickup for even more organization.
Will you eventually go back to the office full-time or has this experience given you a new way to work going into the future?
I’ve seen the light! I’m planning to design my life around remote work. I’m finding it works way better than a traditional setup, where I waste time and other resources, have little flexibility and wind up spending too much 💰 on Starbucks.
Now I make an excellent cup of coffee at home and schedule regular brainstorming sessions at the beach with my flexibility.
Do you think financial services is ready to be a fully digital profession? What needs to happen before that can take place, if not?
I don’t think we are there yet, and I would say that has much more to do with mindset. Financial services—and other industries—could be more digital if people were willing to embrace the tech available.
We need to build structures around the new possibilities tech creates, instead of adjusting our old models. I think we’ll need more industry disruptors fully embracing digital from the ground up to push the change industry-wide.