My New Normal: Scott McKenna from ETF Logic
Johnny Sandquist
Founder & CEO, Three Crowns Copywriting & Marketing
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Scott McKenna is the Marketing and Sales Director at ETF Logic, an ETF analytics platform for financial advisors, ETF issuers, asset managers, and financial corporations.
Scott’s interview is the first in the “My New Normal” series. I’ll be talking with financial advisors and the people who work with them to learn about how COVID-19 has impacted their working environments, and how they think the wealth management industry will change as a result of an increase in remote, digital-first work.
1. Let’s start with something positive. What is one good thing that’s happened in your life since the COVID-19 quarantine began?
Spending more quality time with my girlfriend and dog.
2. How has your workday changed during quarantine?
My workday definitely starts earlier and ends later than normal, but it also gives me flexibility (sometimes) to do a long workout or run an errand in the middle of the day when my schedule allows it.
3. Do you feel like you’re been more efficient, less productive, or about the same?
I think my productivity has definitely increased with the blurring of home and work. I definitely miss some of the social distractions of being in an office but cutting it out has allowed me to focus more intently on my projects.
4. Technology plays an important role in remote work. What piece of technology has been most helpful for you in working remotely?
Zoom, Zoom, Zoom. We have a team Zoom meeting to kick off every day, and all client and partner meetings are done through Zoom as well. I’ve always believed in the power of face-to-face interaction to build relationships, so Zoom has helped to maintain some of that.
5. Will you eventually go back to the office full-time or has this experience given you a new way to work going into the future?
I definitely will be returning to the office, maybe opting to work from home a few days a week, but I think it is still a little too early to tell.
6. Do you think financial services is ready to be a fully digital profession?
I think this situation has forced many within financial services to adapt to the new fully digital/remote model. But in the long run I think the industry will gravitate back towards the in-person, in-office interaction once the pandemic is over.