On The Circuit, Episode 10: Suleman Din

This episode was recorded live at the 2022 MarketCounsel Summit event at a podcasting booth sponsored by Halo Investing. Join Three Crowns CEO Johnny Sandquist for a quick-hitting Q&A session with Suleman Din, Advisor Intelligence Lead at AdvisorEngine.

In this episode, former journalist and marketing communications expert, Suleman Din, discusses his role as Advisor Intelligence Lead at Advisor Engine. Intelligence Lead is a job that didn’t exist a few years ago – and one that focuses on curating content and thought leadership that advances innovation. The basis of Din’s work is that advisor tech companies aren’t just vendors – they’re the partners you’re building your firm with.

One of the most visible ways he does this is through AdvisorEngine’s Action Magazine, which is a publication for doers in wealth management. Action stands apart from the crowd with both print and digital versions, as well as free and relevant downloadables to accompany each and every article. While many consider print media a thing of the past, Din ruminates on the experiential nature of print magazines:

“For folks who want to have the tactile sensation, they like to have something in their office or take it on the plane or take it with them somewhere where they don’t have reception, where they can just kind of read through it,” Din explains. “Because again, when you pick up Action Magazine, it’s not talking about deals, it’s not talking about who’s who in the industry – it’s really focused on you.”

Check out the full episode to learn more about how Din is providing actionable content to advisors, as well as how his background in journalism led to his current position at AdvisorEngine.

KEY TAKEAWAYS

1. Intelligence Lead is a role focused on curating content and thought leadership that advances innovation and presents advisor tech as a partner rather than a vendor.

2. Print media – like AdvisorEngine’s Action Magazine, gives your audience a different (and still impactful) reading experience.

3. Adding free downloadables to your content can help add value to your audience and keep them engaged.

KEY TIMESTAMPS AND TOPICS

• [2:44] The goal and impact of Action Magazine

• [5:32] Print is still a valid and impactful form of media

• [7:07] How does Din’s background as a journalist affect his current role?

• [10:17] Content distribution 101

RELEVANT LINKS

1. Suleman Din

2. AdvisorEngine

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About the Podcast Station Sponsor: Halo Investing

Halo Investing is an award-winning technology platform that disrupts how protective investment solutions are used worldwide. Headquartered in Chicago, with offices in Abu Dhabi and Zurich, Halo is democratizing access to investment solutions that were previously unavailable to most investors.

Halo’s two-sided marketplace connects financial advisors and investors to protective investment products – including structured notes, buffered ETFs, and annuities – offered by leading global financial institutions.

Halo is on a mission to change the world of investing by democratizing access to protective investment solutions through transparency and efficiency with the help of technology.

Important Disclosures: https://haloinvesting.com/disclaimer/.