Three Crowns Mixtape: April 23, 2021
Johnny Sandquist
Founder & CEO, Three Crowns Copywriting & Marketing
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This week, our team took a deep dive on email signatures and explored whether we should put images in them.
Much like with resumes, the discussion about whether to include photos doesn’t have one clear-cut answer, but there are a ton of passionate bloggers who feel strongly about both positions.
On one hand, email signatures with photos create more personalization and reinforce your personal brand.
On the other hand, they can take up a lot of space and may format incorrectly depending on the email providers your email receivers use.
Ultimately, we decided to go without photos, but we’d love for you to weigh in by sharing your thoughts with us on Twitter.
Keep reading to see what articles caught our attention this week and have a listen to the bops we’re jamming out to as we work.
Must-Read Financial Industry & Marketing Articles
Salvage Love
Here at Three Crowns, we’re big fans of recycling. More specifically, we recognize the importance of squeezing every ounce of value out of your content. Ross Simmonds does a fantastic job explaining how you can repurpose your existing content and adapt it for other channels.
Customer Service Counts
Every advisor knows it’s important to be client-focused, but not every advisor practices what they preach. InvestmentNews compiled a list of best practices you should start implementing if you haven’t already so clients are in the loop and impressed with your firm.
Here’s what we’ve been listening to this week.
Keep up with all of our picks of the week over time with the Three Crowns Mixtape on Spotify.
Click here to check it out and favorite it to add it to your collection.