Three Crowns Mixtape: February 12, 2021
Johnny Sandquist
Founder & CEO, Three Crowns Copywriting & Marketing
Football is over, but the Mixtape remains.
We’re in the doldrums of winter, but today’s articles will keep your mind sharp and the music will get your body moving.
Here’s the weekend! 🍻
Must-Read Industry News
Can a tweet change the world?
Alex Chalekian, founder and CEO of Lake Avenue Financial, looks back at his viral tweet about Ken Fisher and how social media has helped him shape his business. If you’re questioning the impact that social media can have on an advisory business, this article is a can’t-miss look inside the real impact it can have.
Read the interview at ThinkAdvisor.
Icons & Innovators
InvestmentNews published its 2021 Icons & Innovators list. Congratulations to everyone who made the cut, especially Sallie Krawcheck who got the Icon nod.
Mastering your content schedule
How often should you publish new content? That’s the big question that everyone wants to know. While there are best practices to follow, you also have to consider your personal capabilities and how much the audience you’re reaching can handle too. This Twenty Over Ten blog offers up guidance for managing how much to post.
Here’s what we’ve been listening to this week.

Zach McDonald, President & CMO
“90s alt-rock is my desert island genre.”

Johnny Sandquist, Founder & CEO
“After last week’s Super Bowl it’s been deep cuts from The Weeknd for me.”
Keep up with all of our picks of the week over time with the Three Crowns Mixtape on Spotify.
Click here to check it out and favorite it to add it to your collection.