Three Crowns Mixtape: March 26, 2021
Johnny Sandquist
Founder & CEO, Three Crowns Copywriting & Marketing
There’s a ship blocking the Suez Canal but there’s nothing. blocking us from today’s Mixtape.
Grab your coffee and settle in. Great articles and great tunes await.
Here’s to the weekend! 🍻
Must-Read Financial Industry & Marketing Articles
Vote in WealthTech Madness
It’s time for some fun. Get competitive and vote for your favorite WealthTech companies in our very unofficial tournament bracket. Round 2 ends Friday afternoon, and voting continues until a winner is announced on March 29.
If You Hate a Job, Don’t Do It
One of the biggest barriers to growth for an advisory firm is when its leader can’t delegate. They get stuck doing everything and business stalls because they bottleneck it all.
If you want to be more successful, listening to what Marty Bicknell and Penny Phillips have to say is always a good move. Check out their thoughts on the subject at the link.
Your Website Visitors Disagree With You
Interesting insights from research firm Ascend2 on what B2B marketers think site visitors want and what the visitors actually want. While written from a B2B perspective, we think there are important nuggets here for B2C businesses to consider as well.
Our biggest takeaways?
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Search boxes on your website matter more than you think
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Search engines, social and ads are how most people find you (in that order)
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“Call to action” is a way more important idea to marketers than website visitors
How to Build Successful Habits
How do you create habits that lead to success? When anyone answers that question these days it always seems like they bring up James Clear.
If you haven’t the time to read his book, Atomic Habits, our friends at Snappy Kraken break it down for you in this short blog.
Here’s what we’ve been listening to this week.

Zach McDonald, President & CMO
“Very few of the jams I listened to in high school still hold up, but this album never gets old.”

Johnny Sandquist, Founder & CEO
“Everyone could use a little more jazz in their life.”
Keep up with all of our picks of the week over time with the Three Crowns Mixtape on Spotify.
Click here to check it out and favorite it to add it to your collection.