How a Topic Cluster Strategy Can Transform Your Blogging
Johnny Sandquist
Founder & CEO, Three Crowns Copywriting & Marketing
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Let’s start things off with a basic truth about blogging: It can be hard to come up with an editorial calendar that guides your calendar over a long period of time.
If you want to be consistent with your content creation, though, it’s essential that you’re able to plan things out and get ahead of the clock.
That’s why we’re so focused on discovering, creating, and talking about content creation frameworks.
A good framework gives you guardrails that help you stay on the right path and continue making content without stressing you out and making you feel like you’re just spinning your wheels.
Today’s video talks about how the Topic Cluster approach (or Pillar & Cluster strategy) can help you organize your website’s SEO effectively, and get ahead of planning without having to come up with a totally different (and unrelated week to week) topic every single week.
Watch the video below to learn more about this strategy and get an example for how to implement it immediately in your blogging calendar.