What’s the number one thing that stops you from clicking “Publish” on a video, blog, or tweet?
If you’re anything like me, it’s a voice in your head that says “Why are you doing this? This isn’t any good.”
So, you might turn to blogs (like this one) for marketing tips so you can get better and lessen some of that pressure.
But there is so much marketing advice out there that it’s hard to figure out what to listen to and what to ignore.
And unfortunately a lot of the advice comes down to sayings like: “The only way to grow your business is to constantly publish new, creative, original, authentic content.” Pretty sure I’ve written that kind of thing many times over.
The unspoken underbelly of a statement like that, of course, is that if you don’t do exactly that, then you’ll be a complete failure and leave your family destitute and penniless due to your inability to find new leads and close new business.
There is enough pressure to go around in life without feeling like a blog that isn’t quite right could somehow undo your business.
There is not a “one right way” to do things in your marketing. So if you’re putting pressure on yourself to do all the things, and master all of them, and push out creative newness every day…
Then this is your permission slip to stop feeling that way.
Instead, focus on what makes you happy.
Stop doing the promotional activities and the marketing that you don’t like.
If you only like recording videos for LinkedIn, then just do that.
If you only like writing short blogs, then write short blogs.
If you only like writing long blogs, then write long blogs.
If you’ve read about how much better long blogs are for SEO, but you really want to write a short blog once in a while…then just do it.
Obviously there are best practices to follow for every type of content, but the most important part of your communication strategy should be these two things:
Be narrow in your focus so you can be certain you’re communicating to the right people.
If you can say you’re doing both of those, you’re on the right track.
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Featured Image: Photo by Emma Steinhobel