Sometimes updating your website doesn’t require a full rebuild.
Sometimes, you can simply take what you have and make some small and fast improvements that can make a big difference.
Today’s video covers two suggestions—and the best part is that anyone can make these improvements on their own and typically do them in little to no time at all.
The first is to look for opportunities to address your audience directly. Instead of using terms like “our clients” instead use a personal pronoun like “you” to make the situation you’re describing more relevant to the reader.
The second is to put call to actions on each page of your website.
If you’ve already got a “contact us” button somewhere, this can be as simple as copying that button to each page if you don’t already have one.
Ideally, that contact button will then lead the website visitor to an automated calendar scheduling app, rather than just a static contact form.
These website improvements directly support and enhance your digital client experience, and they send an immediate message that you’re running a client-first, technology-forward RIA firm.
Watch the full video below.
What to put at the top of your website
What to do before your website refresh
Chatbots and other free tools for financial advisors
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