“On the Circuit” is a podcast where conversation sparks innovation, hosted by Johnny Sandquist from Three Crowns Marketing. This season, his guests include industry conference attendees from across the country.
Marlena Lee has the 411 on investment trends.
Does AI have staying power in the investment industry? What’s a positive trend advisors should implement? How do you navigate client conversations about fads?
As Global Head of Investment Solutions at Dimensional Fund Advisors, Marlena may not have all the answers, but she’s got some pretty good ideas. Here’s what she has to say about two of the most popular trends in the industry today:
“Everyone’s clamoring to get on the [AI] train but there’s real world implications to it,” Marlena said. “But then I think the investment implications are far more limited.”
Using artificial intelligence to boost productivity? Marlena gives two thumbs up to that. Using artificial intelligence to select stocks? Two thumbs way down. She recommends relying on market aggregate intelligence to inform investing decisions.
Wealth and health are intertwined. “There’s no silver bullet, there’s no magic,” Marlena said.
“When it comes to health, it’s usually the basics,” she continued. “It’s diet, exercise, and sleep, and it is having a kind of routine about it. Same thing with wealth, [it’s] having a financial plan and not hoping for a magic bullet, but slowly letting that compounding help get [some]one to their long-term goals.”
Marlena and her team at Dimensional Fund Advisors focus on taking a holistic approach and she recommends advisors implement this trend in their practice.
What about future trends? The best way advisors can prepare for the unknown is to incorporate a framework to think through past and future trends. This can help advisors decipher the longevity and implications of trends, long before clients come to them with questions.
Marlena dives deeper into AI and holistic planning on episode 33 of “On the Circuit” with host Johnny Sandquist of Three Crowns Marketing.
Click “play” above to listen to the full episode. To hear from more industry friends and experts, subscribe to “On the Circuit” wherever you listen to podcasts.
Three Crowns is a full-service marketing partner, providing the financial industry with high quality custom blogs, website design, branding, podcast production and more. We help financial advisors and fintech companies find their message and amplify their voice. From strategy to click-worthy content, to SEO optimization and social media promotion, our team is ready to help you feel confident in your communication. Click here to connect with a member of the Three Crowns team today.