Bridging the Communication Gap and Reaching Next-Gen Clients, with Tom Fields of Fynancial

On the Circuit is a podcast where conversation sparks innovation, hosted by Johnny Sandquist from Three Crowns Marketing. This season, his guests are conference attendees of the Fearless Investing Summit, Nitrogen’s annual conference. 

Chances are you’ll scroll on your phone while listening to this podcast.

Tom Fields would probably be fine with that.

Social media introduced us to the scroll and push notifications. Fynancial captures these ticks in a social financial platform, a first for the wealth management industry. For lack of a better phrase, Fynancial is “if the current client portal and social media had a baby” — which is appropriately the company’s LinkedIn bio.

During his time as an advisor, Tom realized a gap in advisor-client communication, a chasm really after he lost his biggest client. When Tom asked the former client why they left, they said Tom hadn’t talked with them in months. 

Tom was shocked, because it wasn’t totally true. He was online, posted on LinkedIn and started a Youtube channel.

Tom wondered if all client-advisor communication and content could exist on one platform, a sort-of client portal that mimics features synonymous with existing social media platforms, but without the ever-changing algorithm.

Fynancial launched in January 2022 as a social financial platform, a pioneer in the wealth management industry. 

“When you have your own platform, you don’t have to battle algorithms,” Tom said. “You can put the right content or the right message in front of the right eyeballs.” 

The tool simplifies the client experience, too. Logging in, accessing and interacting with information is easy — and can be accomplished on a phone screen with a couple taps and scrolls, something social media-savvy clients are all too familiar with.

This is just the beginning for Fynancial and the simplification of the client experience in the industry.

Click “play” above to listen to the full episode. To hear from more industry friends and experts, subscribe to “On the Circuit” wherever you listen to podcasts. 

Key Takeaways

1. The key to building great client relationships is community and communication, not numbers and graphs.
2. Advisors need to strike a balance between personal and professional if they want to reach next-gen clients. 
3. Any good advisor’s goal is to simplify the process and alleviate any stress clients have regarding money. 

Key Timestamps and Topics

• 00:01:01 – Why should advisors care about Fynancial? Founded in 2022, the social financial platform for the wealth management industry is already making waves.
• 00:02:58 – Tom Fields explains how his previous experience as an advisor — and losing his biggest client — spurred the idea that became Fynancial
• 00:05:29 – Tom shares a real-life example of how advisors use Fynancial to better serve their clients and the type of content they post
• 00:07:39 – Multiple logins are the bane of existence for clients, and Fynancial strives to simplify the UX experience for clients.
• 00:10:30 – Compliance makes the financial industry go round, and Fynancial wouldn’t exist without it.
• 00:11:18 – Final question: “What’s the number one thing advisors should be doing right now to keep their clients fearless? 

Relevant Links

• Download our free ebook, The Advisor’s Guide to Starting a Podcast
• Connect with a member of our team

About Three Crowns

Three Crowns is a full-service marketing partner, providing the financial industry with high quality custom blogs, website design, branding, podcast production and more. We help financial advisors and fintech companies find their message and amplify their voice. From strategy to click-worthy content, to SEO optimization and social media promotion, our team is ready to help you feel confident in your communication. Click here to connect with a member of the Three Crowns team today.