Three Crowns Mixtape: April 15, 2022
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Important financial industry news + marketing insights + good music.
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Happy Easter from 3C! How are you celebrating this weekend? 🐣
In between your egg hunting and candy crunching, be sure to check out our roundup of this week’s latest #fintech news – including stats on remote working, how icky apps are tracking users, and more. 👇
Must-Read Financial Industry & Marketing Articles
The End of WFH? 77% of Managers Say They’d Fire/Cut Pay for Not Coming To The Office
If you’re struggling to play it cool with remote, you’re not alone. The remote work revolution is starting to show some signs of wear. This week, a few articles caught our eye exposing frustrations that have arisen for companies trying to make WFH work.
First, in Fortune, 77% of managers say they’re just over it. They’re bearish on the whole remote trend and most predict that employees will be back in the office full-time by the end of the year.
Second, Axios details some of the biggest tradeoffs companies are making to be the cool uncle who is “fine with you and your friends drinking as long as you do it in the house” about the whole thing. In short, companies and employees are having a hard time finding a happy medium that everyone can agree on.
Third, The Atlantic dives deep into how remote workers on the whole tend to work more hours than their previous, in-office selves. Rather than working eight hours in a row, WFH-ers often work in short bursts from the time they wake up until they go to sleep.
How about you? Are you Team WFH, ride or die? Or do you miss the commute and camaraderie?
John Oliver Explains Just How Gross Big Data Can Be
The internet makes it super super (super) easy to track users. On the latest episode of “Last Week Tonight,” John Oliver did a deep dive on data brokers – companies that buy data from apps and then sell it to companies that want it. In one particularly terrible example, an app called Muslim Pro that helped remind Muslims when it was time to pray, sold location data of their users to companies which then in turn sold that information to the US government.
This combined with Google’s promise to drop third-party cookies next year are enough to make a marketer throw their hands up in despair. If your job is connecting brands with the right audiences, how can you do it without feeling gross? The answer to that question is multi-tier, with a combination of search and social ads, organic marketing and building your list of subscribers – among other things.
Cool Tool Alert: Hello Color
Contrasting colors are key for older readers and visually impaired individuals. Hello Color generates random color combinations that are easy to read. If you have a color you want to try out, put the hex code at the end of the URL.
Here’s what we’ve been listening to this week.
Zach McDonald, President & CMO
“Here is my jam.”
Johnny Sandquist, Founder & CEO
“One of the best songs of 1996.”
Connor Brandt, Graphic Designer
“Excited for more new music from Toro y Moi.”
Justine Young, Content Writer
“This one has been on repeat for me lately. if you want to feel really poor, look up the apartment T Swift references in this jam – a swimming pool in the living room? #didn’tknowineededthat.”
Amber Froendt, Project Manager
“I could never get this song on guitar hero. It’s the one thing I will never be able to accomplish.”
Keep up with all of our picks of the week over time with the Three Crowns Mixtape on Spotify.
Click here to check it out and favorite it to add it to your collection.