Three Crowns Mixtape: August 13, 2021
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Happy Friday the 13th!
Even though some people think unlucky things are bound to happen today, we’re rooting for all of you and hope you head into the weekend feeling accomplished!
We found some great articles with top-notch content marketing tips and 4 new songs for you to add to your playlist.
Got a song keeping you going through the workweek? Hit us up on Twitter if you’d like to be featured as a guest in the Mixtape!
Must-Read Financial Industry & Marketing Articles
Updating Old Content > Creating New Content?
If you’ve never updated old content, we highly recommend it. Rather than creating new content from scratch, you’ve got a starting point and a bar for improvement. You already know how much interest the content has gotten, and now you can tweak it to make it better. There’s always room for improvement—tweak the headline, add better headers, update the CTA. Just make sure you leave the URL alone so you don’t lose the SEO ground you’ve already earned.
How to Write the Perfect LinkedIn Ad
Whether you’ve written LinkedIn ads before or not, you know how hard it can be to find the sweet spot of high click-through rate and low cost per click—let alone the fact that LinkedIn campaigns typically have a higher cost than other paid social campaigns. In this podcast, AJ Wilcox—the LinkedIn ads master—reviews several campaigns and reveals what it takes to write LinkedIn ads that really perform.
Here’s what we’ve been listening to this week.
Zach McDonald, President & CMO
“Got to see David Bazan this week for the first time in years. He still puts on a great show.”
Johnny Sandquist, Founder & CEO
“Combining 2 of my faves: The White Stripes and EDM.”
Connor Brandt, Graphic Designer
“Been playing this song over and over as of late.”
Delaney R, Digital Marketing Specialist
“This song is so beautiful and really puts things into perspective.”
Keep up with all of our picks of the week over time with the Three Crowns Mixtape on Spotify.
Click here to check it out and favorite it to add it to your collection.