Three Crowns Mixtape: August 27, 2021
Johnny Sandquist
Founder & CEO, Three Crowns Copywriting & Marketing
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Congratulations on making it through another week! 🎉
Over here at Three Crowns, we’ve been busy cranking out content and connecting with our clients, but we’ve found some time in between the gaps to catch up with the latest news and trends, with our favorite finds listed below. Enjoy!
Must-Read Financial Industry & Marketing Articles
Riskalyze Sells to Hg Capital
Congratulations are in order for our friends at Riskalyze, the most-used risk tolerance platform for advisors. Just in time for their annual user conference, the company announced that they’ve sold a majority stake to Hg Capital, a private equity firm. Riskalyze’s growth has been like a rocket ship since its founding in 2011, and it’s expected that this deal will give it the funding and capabilities it needs to take its risk software not just to the stratosphere, but to the moon.
Skip Schweiss Named CEO at Sierra Group
As a longtime executive at TD Ameritrade, Skip Schweiss has been a central figure in the industry for a long, long time. That didn’t stop when he stepped away from TD Ameritrade either, as his next move was to serve as president of the Financial Planning Association. Now, he’ll be making his mark on the RIA side as the CEO of Sierra Group. Big, exciting news for all.
THE $21 MILLION BLOG POST
Ross Simonds is here to remind us that well-performing content should be used and reused over and over. Case in point: A Hootsuite article from 2016 about when to post on Instagram. Hootsuite has invested in this one article and updated it consistently for the last five years and has reaped millions and millions of views. A great case study in the power of recycling your best content.
Here’s what we’ve been listening to this week.
Keep up with all of our picks of the week over time with the Three Crowns Mixtape on Spotify.
Click here to check it out and favorite it to add it to your collection.