Three Crowns Mixtape: July 15, 2022
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Important financial industry news + marketing insights + good music.
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The good, the bad, the…subscriptions for heated seats?
This week’s mixtape has got it all – read on for the latest in industry news, marketing faux-pas and maybe even a ‘lil discount code for our faves.
Must-Read Financial Industry & Marketing Articles
TAKE THE WOMEN IN FINANCIAL SERVICES SURVEY
It’s a well-known fact that financial services isn’t the most diverse industry. It’s also a fact that many companies are trying to change that fact and that inviting more women into the advice profession to try to help affect change.
Understanding the experiences of women in the industry today is an important factor in shaping better experiences for younger professionals entering their careers. To that end, Carson Group is running a survey to better understand the experiences of female advisors.
For every survey submission, Carson will donate $5 to Rock The Street, Wall Street, an organization built to spark the interest of a diverse population of high school girls into careers of finance.
If you’re a woman in the industry, please take a few minutes to click the link and take their survey.
P.S. Thinking of attending Carson Excell 2022? Our CEO, Johnny, will be there and we’ve got a special code for you to get 20% of your registration: 3CROWNS
INVESTOPEDIA ANNOUNCES TOP 100 ADVISORS OF 2022
Investopedia’s annual top 100 advisors list is out!
Not every one on the list actually is actually a practicing advisor (a little confusing, we know). The list is more of a ranking of industry professionals (either current or previous advisors) who have large social media followings and make an impact with their thought leadership and help advance the advisor profession overall.
We’ve got a lot of friends of Three Crowns on the list this year, and want to extend a big congratulations to everyone who made the list. All of you are all-stars in our book. 💗
FREE WEBSITES! GET YOUR FREE WEBSITES!
We’re a custom WordPress development shop here at Three Crowns, but we also appreciate other website platforms beyond the world’s most popular Content Management System.
Hubspot, our favorite marketing software company, announced the release of a new *free* website builder.
We haven’t tested it out for ourselves yet, but the drag-and-drop functionality looks pretty cool. And we’re always advocating for advisors to build custom websites instead of relying on straight-up templates that make them look like part of a police lineup instead of the one in a million firm that they are.
So if you’re in the market for a new website, Hubspot’s free option might be a good place to start. And it could be a great introduction to the greater suite of Hubspot marketing solutions.
A SIMPLE FORMULA TO WRITE KILLER HEADLINES, EVERY TIME
Matt Halloran from Proudmouth is one of the best people in the industry you’ll meet. He’s kind, generous with his time, and open handed with his marketing and podcasting knowledge.
He dropped some insights on LinkedIn that we had to share. Writing clickable headlines and article titles can be one of the most mind-wrenching tasks of creating content, but Matt’s boiled it down to a simple formula.
If you can write podcast titles or blog headlines using his 4U formula, you’ll be on your way to attracting more visitors to your site and more prospects who find you interesting too.
Check out his post below and put this into practice!
HOW TO DEAL WITH NEGATIVITY ON SOCIAL MEDIA
Advisors often ask us if they should engage with people who comment on their content and our answer is: Yes, by all means! If you’re going to be on social media, then you should be committed to having conversations with people. If you’re just posting and ghosting, then you’ll find that your firm’s pages will be devoid of activity pretty quickly.
But what do you do about those mean people on the internet (I hear they’re out there, although I for one have never met any)? Buffer is here with a guide to engaging with negative comments on social.
Their advice? Respond to everyone. Okay, maybe not the political rants that have nothing to do with your content, but when someone is ragging on your brand, the best thing you can do is engage. Check out the guide to find out how.
Bottom line: If you’re going to spend your time on social media, you should be engaging. And if you’re going to engage, don’t ignore the haters.
That being said, be kind to your social media person and help them set boundaries – their job can be a lot sometimes.
BMW IS NOW SELLING SUBSCRIPTIONS FOR…HEATED SEATS?!
In the latest reminder that “just because something can be a subscription doesn’t mean it should,” BMW has started selling subscriptions to heated seats for the low low price of $18/month.
No doubt, the CEO of BMW saw the success of Dollar Shave Club and said, “Let’s do that.” It’s just a really weird thing to sell subscriptions to – clearly the car has the capability to heat the seats, but BMW will only turn on the functionality if you give them money to do it.
Needless to say, customers are decrying the move as greedy and exploitative. OK, BMW owners probably don’t need that much sympathy, but it’s hard to imagine a more transparent money grab in recent memory (okay, maybe USC joining the Big Ten).
Here’s what we’ve been listening to this week.
Zach McDonald, President & CMO
“An instant classic.”
Johnny Sandquist, Founder & CEO
“I don’t want to brag, but I’m friends with the lead singer of this up and coming band.”
Connor Brandt, Graphic Designer
“Just a personal favorite from my favorite band:”
Justine Young, Content Writer
“the real zebos backwards is sobez laer eht and i think thats pretty cool.”
Amber Froendt, Project Manager
“This is one of my new fav songs… recommend checking them out.”
Sidney Snyder, Account Manager
“Love me some Ritz crackers.”
Keep up with all of our picks of the week over time with the Three Crowns Mixtape on Spotify.
Click here to check it out and favorite it to add it to your collection.