Three Crowns Mixtape: July 22, 2022
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Important financial industry news + marketing insights + good music.
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Weird Al said it best: “Tell me why I bid on Shatner’s old toupee?”
The answer is likely nostalgia – a tactic marketers know and use well. Want to hear more marketing tips and #fails of the week? Check out our weekly roundup below 👇🏼
Must-Read Financial Industry & Marketing Articles
DOES YOUR PORTFOLIO INVEST IN KRABBY PATTIES?
The first thought I had when I saw these Envestnet ads featuring Spongebob Squarepants characters was “This is the funniest and best ad campaign I’ve ever seen from a WealthTech company.”
The second thought I had was “Who the heck is this ad campaign for?
As a marketer, I immediately began to wonder if this is a general campaign or one that’s targeting Millennials like myself who have childhood memories of the show.
With shows like Stranger Things dominating media conversations, we’re seeing a lot of brands testing out “nostalgia marketing” where they call back to something you remember fondly as a way to improve your perception of their brand.
For the average firm without the media spend of an organization like Envestnet, nostalgia marketing at this level may not be in reach. But it should get everyone thinking about the bigger question: What fun ideas can we do to get people to love our brand?
Check out the interactive demo here below.
Marketing Tips From the Krusty Krab
SCHWAB ENHANCES NEW ACCOUNT OPENING WITH MULTI-ACCOUNT TOOL
Good news for Schwab advisors – the custodian has updated its digital new account process so you can now open up to 10 accounts in a single digital envelope.
It seems a little alarming that in 2022 we’re celebrating the idea that advisors are just now getting the ability to open more than one account at a time in a seamless fashion – but hey, any progress is good progress when it comes to advisor tech.
I don’t own a printer and haven’t voluntarily printed anything in probably five years, but for a good number of advisory firms, paper is still the law of the land.
Facts are facts, though, and digital is better. Schwab says that its NIGOs have dropped to 4% since it introduced its digital account opening tool – whereas paper-based transactions have NIGO rates of up to 30 percent.
If you’re a Schwab advisor looking to make your workday more productive and less stressful, hopping on their updated account opening tool is a no brainer.
ENCORESTATE PLAN ANNOUNCES OFFICIAL LAUNCH
In the market for an estate planning solution? If you’re an advisor offering fully comprehensive financial planning, you’ve probably at least thought of it.
The team at EncoreEstate Plans (founded by a team of fintech veterans) announced their official launch this week and as friends of the firm, we couldn’t be more excited for them.
They’ve got a clean, easy-to-use software paired with a human touch with a team that reviews each plan created. Check out the announcement below and head over to their site for more.
A Hot New Bombshell Enters the Villa
5 SIGNS IT’S TIME TO HIRE A MARKETING AGENCY
We should have written this article ourselves, but this is a great overview of why businesses hire marketing agencies. Whether you don’t have the budget to hire everyone you get with an agency (writers, designers, strategists, ad specialists), or your leads have dried up, this article can help you think through reasons you might want to outsource your outreach to the pros.
STOP GETTING “CEASE AND DESISTS” FOR GOOD
A few times a year, we hear from friends in the industry who got in trouble for sharing copyrighted images. Sometimes it’s in a social post, sometimes it’s in a presentation – wherever it is, it’s important that you understand how to use images wisely. There’s nothing worse than a cease and desist letter – well, except for getting sued for using images without permission.
AN EXAMPLE OF USING YOUR ORGANIZATION’S TWITTER ACCOUNT FOR THE PUBLIC GOOD
AND THAT’S WHY YOU ALWAYS HAVE SOMEONE DO A FINAL COPY REVIEW
Who knew a hyphen could make such a difference…
Here’s what we’ve been listening to this week.
Zach McDonald, President & CMO
“Here is my jam.”
Johnny Sandquist, Founder & CEO
“One of those rare instances where the cover is better than the original.”
Connor Brandt, Graphic Designer
“Been listening to this song a whole bunch:”
Justine Young, Content Writer
“it’s the late 00’s and you fell asleep watching tv in your room. you’ve awoken to this sound in the middle of the night and look over to see George Lopez jumping through the sky. You are happy. Life is good.”
Amber Froendt, Project Manager
“Perfect Strangers is my song for this week.”
Sidney Snyder, Account Manager
“I wouldn’t be a true gen z if I didn’t let TikTok determine my jam of the week at least once.”
Keep up with all of our picks of the week over time with the Three Crowns Mixtape on Spotify.
Click here to check it out and favorite it to add it to your collection.