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Sometimes the world moves faster than you can say “Choco Taco.” Other times it’s slower than LinkedIn adding a carousel photo feature to their site.
Stay up to speed on all the top marketing and #fintech news you need to know, right here in the mixtape.
The biggest news of the week? Your mixtape has gone digital(er). More digitalized. The digitalest of them all. You get what we’re digi-talking about, right?
You can now watch your weekly mixtape right on Youtube – where CEO Johnny Sandquist and President Zach McDonald discuss the hottest topics in all things fintech and marketing. Don’t feel like scrolling all the way through this blog? No worries. Click the link below to find us on Youtube!
Look, Ma, We’re Famous!
The Future Proof Festival is possibly the most anticipated conference (or un-conference) of the year for financial advisors and they’ve given us one more reason to be excited: the 10 finalists for their FintechX demo stage have been announced!
According to the release, the FintechX Demo Drop will recognize tools and technology who meet high standards of innovation with a focus on preparing the industry for the future.
We’re even more stoked because we get to see two clients of Three Crowns take the stage: Congratulations Skience and Wealth Access! Can’t wait to see you in Huntington Beach.
Fintech Fun 4 Every1
A few months ago Riskalyze got a major investment from Hg Capital, and now we’re seeing some of the dominoes fall in how they’re restructuring for bigger and faster growth ahead.
In this week’s news, they announced the appointment of three new executives: Craig Clark as the company’s first Chief Marketing Officer; Josh Gray as Chief Technology Officer; and Justin Boatman as Chief Product Officer.
The three have some major background success before these roles. Gray was most recently CTO at Apex Clearing, Boatman actually led marketing at Riskalyze prior to the creation of his new role, and Clark – well, he’s Canadian. So you know he’s awesome.
We’re excited to see where Riskalyze goes from here.
And Then There Were Three (More)
Two of my greatest loves in the world of marketing are data and content audits, so this article makes me pretty happy – for the most part.
If you’ve never done a content audit, I highly recommend it. It’s kind of like a cleanse for your website. You go through everything – blogs, ebooks, videos, pages – and see what needs updated, what’s performing well or poorly, and what is so old and outdated that it needs to just be deleted.
This piece from the Content Marketing Institute presents four metrics to look at when evaluating the performance of your content. The goal of this article seems to be to offer some alternative metrics to consider besides the usual (e.g., Views, Engagement), and I’m all for it. Backlinks is a great metric to look at because even if a piece isn’t getting much traffic, if it has even one valuable backlink, then you probably want to leave it alone.
My issue with this piece is when they talk about Readability, which basically measures how easy your content is to read. The Flesch Readability Score gives content a score of 1 to 100 based on two factors: sentence length and words. The higher the score, the more readable the content.
The author of this article basically says anything below a 60 is too difficult to read. While readability is important to consider, I’d say advisors should take this advice with a grain of salt based on your target audience. For instance, if you work with university faculty or doctors, you’re probably okay pushing it a bit. Or if you specialize in benefits for state or federal employees, you might get pretty technical with some of your articles.
As with any piece of marketing advice: Compare it with your goals and strategy, keep what makes sense, and throw away what doesn’t.
Grades Aren’t Everything
Hey, remember how you would have to create a Powerpoint presentation, then save it as a PDF, then upload that PDF to get LinkedIn posts to generate carousel slides?
Well good news, friends. You don’t have to do any of that crappy process anymore.
That’s right, LinkedIn now lets you upload multiple images so create a true carousel post, natively.
Thank your Microsoft overlords for this one, social media managers.
Carousel Posts Make the World Go ‘Round
CION Investment Group, an alternative investments platform, has acquired a full stake in what is now formerly known as Seven Group – which provides marketing support and a content platform for advisors.
As part of this deal, Seven Group is rebranding to Advisor I/O, but keeping its leadership in place and expanding its range of ready-to-go marketing content.
It’s definitely getting crowded in the marketing content on a platform space with Snappy Kraken and FMG Suite continuing to build their services, but there’s also clear demand from advisors for more marketing support.
Congrats to Alex Cavalieri and his team on this big news!
The Artist Formerly Known as Seven Group
No words, just sadness.
Ooey Gooey Goodness, Gone Forever
Zach McDonald, President & CMO
“This is my relaxation jam.”
Johnny Sandquist, Founder & CEO
“.I’m on a cover song kick.”
Connor Brandt, Graphic Designer
“This is the song of the summer for sure:”
Justine Young, Content Writer
“tHiS iS mY jAm FoR tHe WeEk.”
Amber Froendt, Project Manager
“This is my Jam for the week.”
Sidney Snyder, Account Manager
“This isn’t just my jam of the week it’s the jam of my life.”
Keep up with all of our picks of the week over time with the Three Crowns Mixtape on Spotify.
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