Three Crowns Mixtape: July 16, 2021
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Summer may be halfway over, but it’s never too late to make a splash with your clients! 🌊
Take a look at the interesting articles we came across this week and keep your summer cookouts going with this week’s jams.
Must-Read Financial Industry & Marketing Articles
Conflicted Interests
CityWire broke the story that advisor recruiter Louis Diamond, from Diamond Consultants, directed advisors to a firm that he also had an investment in at one point. Conflicts of interest are obviously a big deal in wealth management (after all, having none is a huge selling point for those who hold themselves as fiduciaries). But is this really a story of seedy backroom dealings or more of a “gotcha” nothingburger? The issue isn’t necessarily that Diamond was wrong in investing—the issue is not disclosing it. Kind of reminds us of a lyric from a classic Johnny Cash song: “What’s done in the dark will be brought to the light.”
Learn More About Why Mr. Diamond’s In The Rough
Targeted Ads Are Like Horseshoes and Hand Grenades
They’re close, but maybe “targeted” isn’t always the right word for them. This report from Adalytics highlights multiple anecdotal instances of ads hitting the wrong audience. For instance, ads for women’s shoes being served to men. The fact of the matter is that when it comes to digital advertising, there is only so much we can do to control where ads are served, and the rest is up to the mercy of the serving algorithms.
If You Needed More Proof Digital Ads Are Having a Rough Year, the Majority of iPhone Users Are Telling Facebook Where They Can Stick Their Tracking Bots
Much of Facebook’s advertising strategy is based on users staying logged in to the social network while browsing around the internet. This allows Facebook to learn more about their users’ interests, which allows them to target ads better, which contributes in a big way to their revenue. Roughly 98% of their annual revenue comes from ads on Facebook and Instagram, and they’re on track to make $100 billion in ad revenue this year. But now around 75% of iPhone users are opting out of tracking thanks to the device’s privacy changes, and Facebook is understandably concerned.
How to Make Your Firm’s Linkedin Page Better
Setting up your firm’s LinkedIn business page might seem simple enough, but there are a few simple tweaks that can help optimize its impact. Check out these tips and make a few quick, easy changes that can help your business page work for you.
Don’t Be The Weakest Link(edIn)
Your Guide to Creating Evergreen Content
Evergreen content is the cornerstone of any good content marketing strategy. Rather than creating timely articles every week that you have to keep churning out to remain relevant, evergreen content is always useful (just make sure you update it every now and then). This infographic gives the basic steps of creating evergreen content that can keep attracting traffic to your site.
Sorry, Kermit, But It Is Easy Being (Ever)Green
Our Favorite Ad of the Summer (so far)
Oatly put up two billboards in New Zealand that are just brilliant. Well-written, engaging, rewarding, personal, human—everything advertising today should be. Click over and give them a read. It’ll make you smile.
Take a Time Oat to View Oatly’s Billboard
Here’s what we’ve been listening to this week.
Zach McDonald, President & CMO
“Been listening to this odd jam over and over this week.”
Johnny Sandquist, Founder & CEO
“MisterWives is one of my comfort bands.”
Connor Brandt, Graphic Designer
“King Gizzard has an album for everyone probably. Digging this latest release.”
Delaney Rannells, Digital Marketing Specialist
“I’m pretty sure it’s impossible to listen to this song and not love love.”
Keep up with all of our picks of the week over time with the Three Crowns Mixtape on Spotify.
Click here to check it out and favorite it to add it to your collection.