Three Crowns Mixtape: July 9, 2021
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New Friday! New mixtape!
Grab some new songs for your ears and read up on the missing pieces of Google Analytics and an analysis of paid lead gen.
Must-Read Financial Industry & Marketing Articles
Google Analytics Doesn’t Know Everything
Google Analytics is great, but did you know it can’t tell you everything? One of the biggest shortcomings is that it only works from the point you install it. That’s been a major bummer for some of our clients who have had a website for years but never installed Analytics. After we install it for them when we start working together, it’s always disappointing to be reminded that Analytics has no historical data. This article highlights some major missing pieces in Analytics, and how you can find that info.
See the 5 Things Google Analytics Can’t Tell You (and Where to Find the Missing Info)
Should You Use Services Like SmartAsset and WiserAdvisor?
This one is a couple months old, but we stumbled across it this week and found it quite enlightening to hear this conversation with an advisor who has gone all-in on paid lead generation. Whether you agree with him or not, it’s worth a listen to gain a deeper understanding of the cost and data associated with these services.
Here’s what we’ve been listening to this week.
Zach McDonald, President & CMO
“Been digging this for work music this week.”
Johnny Sandquist, Founder & CEO
“This is a great song to kind of tune out to while working.”
Connor Brandt, Graphic Designer
“The Marías have been one of my favorite bands as of late; they finally released a full-length album and it did not disappoint.”
Keep up with all of our picks of the week over time with the Three Crowns Mixtape on Spotify.
Click here to check it out and favorite it to add it to your collection.