Three Crowns Mixtape: May 13, 2022
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Important financial industry news + marketing insights + good music.
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Big news rocking the fintech world includes Onyx’s latest launch, a festival for Outkasts, and even a timeout for Grandpa Google.
Must-Read Financial Industry & Marketing Articles
The Official Launch of Onyx is Here
The much-anticipated network for underrepresented financial advisors is finally, officially here.
Onyx Advisor Network, established by advisors Dasarte Yarnway and Emlen Miles-Mattingly, aims to make it easier for women, minority and LGBTQ+ advisors to start, scale and sustain their practices.
With partners like Altruist, Alpha Architect, WealthBox, EncorEstate Plans, and Right Capital on board, there’s a lot for potential members to love.
We’re excited to see where they go from here. Onward!
Future Proof Festival Goes Big (Boi)
If you’re going to disrupt financial advisor conferences, you have to do things different. Way different. And the team at Advisor Circle is creating the blueprint for the conference of the future with Future Proof Festival, coming this fall.
First of all, the conference isn’t a conference at all. It’s designed to be more like a festival – an event like SXSW for financial services. And clearly, there’s an appetite for this new type of interest.
This week, Future Proof announced that they already have more than 1,000 attendees before they’ve even announced their agenda. Plus, they’re bringing rap legend Big Boi (one half of Outkast) as a music headliner.
Um, this is big, y’all (no pun intended).
If the speakers and content match the experience that Advisor Circle is creating, this could set an entirely new standard for what to expect from in-person community building events.
Food for Thought: 4 Content Marketing Options to Help You Achieve Your Goals
If you’re considering taking the plunge (or diving deeper) into content marketing, this is a great article to help you think through your goals for your firm and which type of content marketing would make the most sense for you.
As a content marketing agency, you might expect us to recommend everything for everyone, but seriously everyone is marketing everything these days, and an effective approach requires more than a little nuance.
Google Gives Bad SEO Advice
Google is the godfather of search, but this week it was called out for giving bad search advice.
In their latest certification course on Digital Marketing & E-commerce, Google recommends writing at least 300 words on all webpages and aiming for a keyword density of 2%, meaning your keyword should constitute about 2% of the words on the page.
The thing is, Google itself has been disputing advice like this for at least a decade.
In response to a tweet calling out the bad advice, Google’s Search Liaison (which is apparently a job title) Danny Sullivan tweeted “This can be ignored.”
Don’t believe everything you see in a Google course. There’s better SEO advice out there.
Marketing Win of the Week: Ducks Unlimited
Here’s what we’ve been listening to this week.
Zach McDonald, President & CMO
“Ah, the 90s.”
Johnny Sandquist, Founder & CEO
“File under: songs I wish I’d written.”
Connor Brandt, Graphic Designer
“It’s too bad I didn’t know this band in high school because I would have been obsessed.”
Justine Young, Content Writer
“Riding a bike along the sunny coastline vibes.”
Amber Froendt, Project Manager
“This is a great song to start a lift to.”
Keep up with all of our picks of the week over time with the Three Crowns Mixtape on Spotify.
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