Three Crowns Mixtape: May 20, 2022
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Important financial industry news + marketing insights + good music.
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Onramp on the rise, marketing tips, scary videos, and even a meme – this week’s mixtape is bringing the most.
Plus, you know we’re bringing top-tier jams to round out your weekend. And did you notice a new headshot down below? That’s right – help us give a warm welcome to the latest addition to the 3C team, Sidney Snyder! Sidney is helping streamline our team as our new Account Manager. Welcome, Sidney!
Must-Read Financial Industry & Marketing Articles
Onramp Rises From the Dead
Tyrone Ross shocked the industry when he announced his leave earlier this year from Onramp – the cryptoasset startup he and Eric Ervin co-founded together. Many of us were left wondering how the company would move forward sans Ross’ positive personality and massive talents.
Well, wonder no more: Onramp just published a press release detailing their latest Series A funding. While it’s not exactly clear how many dollar signs the startup has secured, we do know that the funding comes from JAM FINTOP – a leader in early-stage fintech investments for more than two decades.
While we still have questions about what direction Onramp will take next, this news bodes well for the startup’s future – congrats, Onramp! 🎉
‘The Stalking’ – A Story that Hits a Little too Close to Home
Raise your hand if you’ve ever felt personally victimized by overzealous B2B marketing 🖐
Marketing agency Umault perfectly captures the horror that happens when one little download turns into a full-fledged stalking. If you’ve got two minutes and like to laugh, it’s definitely worth a watch.
Make Your Marketing Pop With Pics
You know you need visuals in your marketing, but did you know that HTML images in your emails can increase clickthrough rates? Or that video invites to your webinars could land you more registrants?
Our marketing crush Andy Crestodina is back at it again with 13 marketing visual tips you can use to drive engagement across all your platforms. With data-backed recs and tons of real-world examples, this one is definitely worth adding to your bookmarks.
Marketing Win of the Week: Ryanair
Here’s what we’ve been listening to this week.
Zach McDonald, President & CMO
“Was reminded of this classic today.”
Johnny Sandquist, Founder & CEO
“Arcade Fire. Enough said.”
Connor Brandt, Graphic Designer
“Very grateful for new Kendrick.”
Justine Young, Content Writer
“This is a blimey good song (plz read in british accent).”
Amber Froendt, Project Manager
“Something tells me this song is not about an actual doctor.”
Sidney Snyder, Account Manager
“My current favorite song.”
Keep up with all of our picks of the week over time with the Three Crowns Mixtape on Spotify.
Click here to check it out and favorite it to add it to your collection.