Three Crowns Mixtape: June 3, 2022
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Important financial industry news + marketing insights + good music.
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Step One: Write awesome content.
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Step Three: Party like it’s a Friday and you just got your weekly mixtape. 😎
Must-Read Financial Industry & Marketing Articles
7 TIPS FOR A MORE SECURE SITE
In the time it takes you to read this email, several hacker attacks will occur in the U.S. – with one attack taking place every 37 seconds. 😱
The Bad News: With hacks affecting one in three Americans each year, it’s important to keep your site as secure as possible – especially since the SEC has named cybersecurity as a top priority for 2022.
The Good News: Website Builder Expert is serving up the DL on how to keep your URL safe and secure, and TBH we are OMG-ing at just how FTW this article is – check it out and LMK what you think, BFFs.
Another Hot Tip: online tool Intruder will actually scan your website for vulnerabilities – finding and alerting your firm to security weaknesses before hackers have a chance to hack. Plus, it’s got a free trial!
YOUR NEXT CONTENT STRATEGY: ISN’T IT OBVI?
Hello, and welcome to our weekly Andy Crestodina fan club!
Just kidding – but there is something new from Orbit Media your content team will definitely want to check out. Andy’s diving into the most basic (and perhaps most compelling) form of content marketing: educational content.
When it comes to capturing your audience and providing cold, hard value, educational content is the crème de la crème – that’s why those “How to…” blogs top more than 75% of content marketing strategies.
Ready to kickstart your educational content campaign? Find actionable tips and more insights at the link.
Here’s what we’ve been listening to this week.
Zach McDonald, President & CMO
“This is one of those rare covers that in my eyes is just as good as the original.”
Johnny Sandquist, Founder & CEO
“This is my jam for getting ready to go on an epic road trip.”
Connor Brandt, Graphic Designer
“One of my recent favs.”
Justine Young, Content Writer
“Aye whina norrr, ‘ave you evahhh scene therayne?”
Amber Froendt, Project Manager
“This is my jam for the week.”
Sidney Snyder, Account Manager
“No better way to start the summer than a chaotic love song.”
Keep up with all of our picks of the week over time with the Three Crowns Mixtape on Spotify.
Click here to check it out and favorite it to add it to your collection.