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Need some motivation to get through the next few weeks? We’ve got just the podcast to get you inspired, as well as two helpful guides to help you tighten up your marketing plan.
Penny Phillips (from Thrivos Consulting and Journey Strategic Wealth) is one of our favorite speakers, executives, and thought leaders in the industry, and her guest spot this week with the crew from Potomac Fund Management hit all the high points. They talk about making your marketing stand out, how social media and videos have helped her build her brand, and Penny delivers a truly unique recommendation at the end of the show.
A Penny For Your Thoughts
2021’s Ad Rule opened the door for advisors to encourage clients to leave a review on Google, the only caveat being that you have to ask *all* clients for reviews, not just the happy ones. That seemed to make a lot of advisors uncomfortable—what if that one unhappy client leaves a one-star review? Two takeaways from a new SEMRush study on local SEO should help dispel that concern:
Happy customers are significantly more likely to leave a review than unhappy customers. SEMRush found that, on average, 38% of a business’s reviews were positive, versus 2% negative (the rest were neutral). A gentle nudge toward Google Reviews could be a good thing, even if that means you have to send the same nudge to the curmudgeons to remain compliant.
When it comes to reviews, quantity appears to carry more weight than quality. In other words, the number of reviews you get factors into the algorithm more than whether they are negative or positive.
There are plenty of other great findings in the study, so go check it out!
Shoot For The Stars
Marketing comes in many, many forms. If one isn’t working for you, try another. Then another. Then another. When you get to the bottom of this list of 41 types of marketing, then it may be time to despair. But that might take a while.
Explore Your Options
Last week, Plant A Tree Co. posted an Instagram story with a sticker that said “We’ll plant 1 tree for every pet picture people share.” They were experimenting with a new “add yours” feature on the ’Gram that allows people to reply with photos. Ten minutes and 4.1 million pet pictures later, they deleted the post realizing they had made a huge mistake. Kind of a funny reminder that on some level, we’re all at times kind of stumbling through the tools these platforms provide us with.
Bark Up The Wrong Tree
Zach McDonald, President & CMO
“Love this album, love this jam.”
Johnny Sandquist, Founder & CEO
“This song is actually pretty sad, but there’s something elegant and beautiful about the lyrics too.”
Connor Brandt, Graphic Designer
“This is a favorite from Omaha rock prodigies, Garst.”
Delaney R, Digital Marketing Specialist
“I don’t know whether I like the album art or song better. They’re both so great.”
Keep up with all of our picks of the week over time with the Three Crowns Mixtape on Spotify.
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