Three Crowns Mixtape: November 24, 2021
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Happy short week!
Depending on when you put your decorations up, this week marks the official start of the holidays! Does that mean it’s too soon to start adding Christmas carols to our jams? 🤔
Must-Read Financial Industry & Marketing Articles
The ‘Finfluencer’ Takeover of Digital Marketing
Influencer marketing is a sticky area of advisor growth strategy. I tried it (Zach) in a past life and we got all the way to the finish line with a well-known social influencer before compliance shut it down. It’s fuzzy. Still, this article shows why it may be worth the headaches. It’s hard to argue with Betterment’s results: 10,000 signups in a single day.
ETF Trends Creates an Index Fund for #Fintwit
If you’re on Twitter, you know that finance twitter likes to call itself #Fintwit—and there are tons and tons of friendly people to meet and great connections to make. (Fact: Most of our clients start out as Twitter connections.) So it’s fun to see a list with so many of our friends in the industry from the team at ETF Trends. Ahead of the much-anticipated inaugural Exchange conference next spring, this top 50 list collects some of social media’s best personalities to follow.
Unlock that CRM with some Skience
The world doesn’t have enough tech podcasts. No, really. We’re serious. We love podcasts and especially those geared at advisor technology. The CRM Unlocked podcast comes from our friends at Skience and looks to be a worthy addition for advisors who want to get the most of their tech stack.
How to Build a Growing Newsletter
We’re pretty big Ann Handley fans, and she just released an ebook detailing how she grew her newsletter 2,000% in 3 years. As always, Ann is refreshingly honest and detailed, going beyond the basic advice you get from everyone to give real, actionable insights you can put into practice immediately.
Here’s what we’ve been listening to this week.
Zach McDonald, President & CMO
“It’s always a good week when I find a new artist I love.”
Johnny Sandquist, Founder & CEO
“For some reason this lyric “You could sign me up for a world without the Internet” just hits hard.”
Connor Brandt, Graphic Designer
“Been looking forward to this album for a while – a pairing that makes too much sense.”
Delaney R, Digital Marketing Specialist
“I’ve officially decided I want to be Mandy Moore when I grow up – classy, kind, and just downright awesome.”
Justine Young, Content Writer
“My first piece of writing ever published was a review of a Beck concert. This song always gets me pumped to start a new project.”
Keep up with all of our picks of the week over time with the Three Crowns Mixtape on Spotify.
Click here to check it out and favorite it to add it to your collection.