Three Crowns Mixtape: December 3, 2021
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Get caught up on the latest marketing trends and best practices with the top reports and blogs of the week.
Must-Read Financial Industry & Marketing Articles
You’re Spending How Much on Marketing?!
If there was any question whether Schwab was planning to sunset the TD brand anytime soon, that’s been put to rest after they announced they’re investing $100 million in marketing the TD brand. One of the big questions we’ve had here in our hometown of Omaha is what they’re going to call the TD Ameritrade Stadium—where the College World Series happens every year—but it looks like they’re on the hook for another 10 years on their 20-year naming deal. Maybe then Schwab will re-evaluate?
Learn The Tricks of The (TD Ameri)trade
Matching Your Content to Your Marketing Funnel
We kind of have a work crush on Andy Crestodina of Orbit Media. They do such great research on the power of content marketing and are masters of breaking down the process in a practical way that removes the “magic.” Their latest piece is no different. They share an extensive marketing funnel and the types of content that helps support every step of the way. It’s a deep dive, but it’s worth the time so you can look at what you already have and where you have holes that need filled.
See How Well-Formatted Marketing Funnels Take the Cake
Everything You Should Know Before Jumping into Linkedin Ads
Linkedin is by far the most expensive social channel to advertise on, but that doesn’t mean you should avoid it. If any of your personas work in a particular industry or are at a specific seniority level, Linkedin is the only place you can guarantee you’ll get in front of the right audience because it’s the only place where pretty much everyone has that info on their profile. But, like we said, it’s expensive—like four-times-as-much-as-Facebook expensive. So if you’re going to give it a shot, read this new handy guide from AdEspresso first.
Should You Risk It for the Linkedin Biscuit?
The Anatomy of a Great Business Website
Wondering how you can make your website better? Best SEO Companies just put out a detailed report analyzing consumer opinions of business websites and it’s packed with some great takeaways. It’s one of those “duh” reports where you read it and you’re like, “Well, of course that’s what makes a great website,” but it’s still worth a read for inspiration—especially if a site redesign is on your 2022 to-do list.
Here’s what we’ve been listening to this week.
Zach McDonald, President & CMO
“Such a classic jam.”
Johnny Sandquist, Founder & CEO
“This one has been in my rotation ever since it first came out, and it always resonates.”
Connor Brandt, Graphic Designer
“One of the best songs I’ve heard this year.”
Delaney R, Digital Marketing Specialist
“As if I didn’t love this song enough, every penny it earns is being donated to mental health organizations.”
Justine Young, Content Writer
“Is there anything stopping me from adding this song?”
Keep up with all of our picks of the week over time with the Three Crowns Mixtape on Spotify.
Click here to check it out and favorite it to add it to your collection.