Three Crowns Mixtape: September 17, 2021
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Did you know there are only 15 more weeks until 2022?
As fun as it is to count the weeks, it’s more rewarding to make the weeks count! One of the best ways to accomplish this is to set specific, performance-driven goals and stick to them.
Instead of overwhelming yourself with too many aspirations, focus on a select few and narrow your focus.
We’re here to cheer you on every step of the way!
Must-Read Financial Industry & Marketing Articles
RIA in a Box Release Virtual Desktop
Let’s be honest here: Cybersecurity sucks to think about, but thinking about it is something we all have to do. Since its acquisition of Itegria a few months back, RIA in a Box has been integrating features and functionality and now their first big release is a Virtual Desktop and Dashboard to keep your firm safer. Check out the link for all the details and benefits.
Roaring Kitty Roars Again…for Not So Good Reasons
This is the kind of story that highlights just why so many advisors and financial institutions are paranoid about social media. Mass Mutual subsidiary MML Investor Services will pay $4 MILLION (insert your own favorite Dr. Evil gif here) for failing to know that Keith Gill AKA Roaring Kitty was, well, posting a lot about investments online. We hope this doesn’t make firms even more skittish about letting advisors post on social media, but we also won’t be surprised if it does.
Cool New Tool Alert: Color Hunt
If you’re anything like me (Zach), then you have no idea what colors go together at all. Designers seem to understand a mystical language that I just can’t access with my brain. That’s why I was thrilled to find Color Hunt this week. You enter the primary color you’re working with and it will show you a bunch of different color palettes to choose from that could work well with it.
Your Cost Per Click Could Be Lower
Cost per click steadily rises every year, but there are still ways you can keep it on the low end. If you’re running ads for your firm through Google or Facebook, check out this list of 15 practical ways you could lower your cost per click.
Here’s what we’ve been listening to this week.
Zach McDonald, President & CMO
“Reaching into the archives this week.”
Johnny Sandquist, Founder & CEO
“Just vibes.”
Connor Brandt, Graphic Designer
“Revisiting this classic this week.”
Delaney R, Digital Marketing Specialist
“This has been stuck in my head lately, and I’m not mad about it!”
Keep up with all of our picks of the week over time with the Three Crowns Mixtape on Spotify.
Click here to check it out and favorite it to add it to your collection.