Three Crowns Mixtape: October 15, 2021
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Just like that, we’ve officially reached the midpoint of October! Two weeks down, two to go.
The highlight of our week was seeing our CEO Johnny Sandquist on the Get AdvisorFIT podcast with Olivia Luper on YouTube and Soundcloud.
On the podcast, Olivia and Johnny give some first-hand insight into the good, the bad, and the ugly of owning your own business. Give it a listen and drop a comment to let us know what you think.
Must-Read Financial Industry & Marketing Articles
Your Calendar Wants to Help You, You Just Need to Let It
Maybe we’re just talking to ourselves here, but it seems like we just can’t ever find enough time for everything there is to do in a given day. If you missed this Kitces.com article from this week, it’s worth checking out. Like any Kitces piece, it’s huuuuuge but well worth your time. Their suggestions around batching your time could be a game-changer.
The ROI of SEO
If you want to nerd out on some SEO (or just understand why it’s an important investment for your website), the latest Whiteboard Friday video from Moz tries to break it down to hard numbers. For our money, SEO is 5 parts expertise and 2 parts witchcraft. There are plenty of actions you can take that have an obvious impact, but plenty of it comes down to the mystery of the Search Gods. This video does a good job communicating the basic benefits of the parts you can control.
Everything You Wanted to Know About Third-Party Cookies (and a bunch of other stuff you probably don’t care about)
Much has been said about Google’s decision to drop third-party cookies. Seriously, like a lot of stuff. Morning Brew did us all a favor (kind of) and compiled everything you would ever need to know about third-party cookies and what to know going forward. The basic takeaway remains the same as we’ve been saying for a while now: Invest in your owned channels—email, website, blog—where you’re in charge of what happens and don’t have to rely on some other company’s algorithm or constantly shifting policies to accomplish your purposes.
Must All Good Things “Crumb” To An End?
Here’s what we’ve been listening to this week.
Zach McDonald, President & CMO
“If I had listened to something cooler I would share it, but it’s been a weird week.”
Johnny Sandquist, Founder & CEO
“A little Willie to accompany this week’s travel.”
Jesse Nigro, Content Writer
“Warren Zevon tells the tale of London’s awful Werewolf infestation.”
Delaney R, Digital Marketing Specialist
“Very excited to hear this live at Madison Square Garden.”
Keep up with all of our picks of the week over time with the Three Crowns Mixtape on Spotify.
Click here to check it out and favorite it to add it to your collection.